(openPR) - PARIS, SAO PAULO, LONDON, DUBAI, and MOSCOW –DISTREE Events has formally announced that Intel and Microsoft are both participating in this year’s DISTREE Latin America as Platinum Sponsors. The inaugural DISTREE Latin America will take place at the Jequitimar Sofitel in Guaruja, Brazil, from September 13th to 15th 2011.

“We are delighted to have both Intel and Microsoft as Platinum Sponsors of DISTREE Latin America,” explained Farouk Hemraj, CEO at DISTREE Events. “Both companies have experienced the unique channel benefits offered by DISTREE Events in other regions.”

The event gathers together senior executives from the region’s leading IT & consumer electronics (CE) distributors, retailers and e-tailers for pre-scheduled one-on-one meetings with the regional management teams from dozens of vendors looking to expand, develop or launch channel operations within Latin America.

“Both Intel and Microsoft have significant influence in the Latin American channel through their business relationships with hardware manufacturers and channel partners,” added Hemraj. “We thank them for their support as DISTREE Latin America reaches out to unite the wider channel community at this year’s event.”

DISTREE Events has more than a decade’s experience of running business-focused channel development events. The company already operates events covering Europe, Russia & CIS, the Middle East and Africa. DISTREE Latin America will offer easy access to major buyers from across this vast region in one place at one time.

“Major distributors, retailers and e-tailers from 20-plus countries are set to attend DISTREE Latin America 2011,” explained Hemraj. “DISTREE Latin America will gather the channel elite in one place at one time for the ‘must attend’ business development event of 2011.”

In addition to Intel and Microsoft, DISTREE Latin America is also supported by Gold Partner Port Designs and Silver Sponsor G Data. Research house GfK and Brazilian distributor association Abradisti will both present during the event’s conference programme. Dozens of channel publications from across Latin America are already signed up as media partners.

DISTREE Latin America will offer a compelling combination of pre-scheduled one-on-one meetings, conference programme, exhibition, awards, new technology showcases and workshop sessions to deliver a comprehensive business development platform for both vendors and channel partners.

More than 350 delegates including senior executives from the top 120 distributor and retailer partners in South America, Central America and the Caribbean are set to attend DISTREE Latin America 2011.

“Now is the time for Latin America’s leading distributors, retailer and e-tailers to forge strong relationships with vendors looking to invest in regional channel development,” said Tawfik Djafari, Regional Director for Latin America at DISTREE Events. “Do not miss out on a golden opportunity to strengthen existing bonds and identify new suppliers at DISTREE Latin America.”

DISTREE Events is a communications company specialised in the planning, organisation, staging and management of ICT & CE events. The team at DISTREE Events has successfully organised events for more than a decade gathering more than 10,000 senior executives from 80 countries during that time. DISTREE Events spans the entire EMEA theatre and now Latin America with employees based in Dubai, London, Moscow, Paris and Sao Paulo. www.distree.com

DISTREE Events is expanding into the Latin American market in 2011, driven by demand from ICT and consumer electronics (CE) vendors for a regional channel development platform. DISTREE Latin America will offer easy access to major buyers from across this vast region in one place at one time.www.distree-latam.com

DISTREE Events
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Stuart Wilson, Research & Conference Director +44 (0)782 5635437
stuart@distree.com