07-01-2011 11:55 AM CET - Advertising, Media Consulting, Marketing Research
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JetMax Media Launches Targeted Itinerary Advertising With Jetstar Airways

Press release from: JetMax Media

Inflight media specialist company JetMax Media has recently confirmed an extension of its current inflight media agreement with Jetstar Airways to now include targeted digital advertising space on emailed itineraries. This allows advertisers to speak to travellers at a time in which they know their content and offers will be relevant to passengers flying to a particular destination.

JetMax Media is now offering inflight media across Jetstar Asia’s fleet of aircraft adding to the list of airlines they represent internationally.

JetMax Commercial Director Simon Apperley said introducing a digital offering to clients will enhance all media products on board as this gives advertisers the opportunity to communicate with passengers across multiple touch points throughout each journey.

“Given the demand for digital media and the targeting ability using the SpotU platform this is a very exciting opportunity,” Mr Apperley said.

JetMax Media currently works with many international airlines, as a specialist in-flight media representation company. Our business model is creating additional revenue for low cost carries, at no cost to them, by offering an end to end service, including having our own print and installation company. We have offices in New Zealand, Australia, Singapore, and more recently London.

As each airline targets a different demographic, and has varying brand values, we customize products to suits. Thus creating a positive experience for the passenger, along with steady additional revenue for the airline, all managed by us.

Products we offer our clients range from targeted digital itinerary media, exterior aircraft wraps, overhead locker media, tray table media, in-flight TV commercial advertising, and publishing.

As we have over 7 years’ experience marketing and installing these products, we offer a turnkey process from start to finish, with all or products approved by the relevant airline regulatory departments.

Jetmax Media works with all leading international advertising and media agencies, and covers all design and marketing costs, for all in-flight media products.

JetMax Media
P O Box 36343
Merivale
Christchurch
New Zealand

Phone: +64 (3) 365-2292

Simon Apperley
www.jetmaxmedia.com

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News-ID: 181846
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