(openPR) - IRVINE, CA – Earthbound Media Group (EMG) will be presenting an upcoming webinar entitled “Persona-Driven Marketing: Integrating Community Outreach, Student Recruitment and Advancement” hosted by EMG CEO Damien Navarro for the higher education community on Wednesday, June 29, 2011 at 10:00 a.m. (PST). Navarro will show higher education marketers how creating a dynamic marketing persona can encourage a diverse group of students, parents, community leaders and partners to give back and support their institution’s brand in a variety of meaningful ways.

“Speaking to individual and relevant personas for a higher education institution is just as important as it is for brands in various other consumer-focused industries,” said Navarro. “EMG has identified and applied best practices from some other industries such as entertainment, healthcare and consumer packaged goods to yield incredible results through messaging-focused, persona-driven marketing campaigns, and I am excited to share those results with other marketing professionals in the higher education field.”

At the conclusion of this webinar attendees can expect to have gained a strong understanding of how to develop their own personas relevant to their brand and target audience and how to integrate those personas into marketing tactics in their fundraising, student recruitment and public relations campaigns. To learn more about how EMG can aid in your institution’s strategic marketing and audience engagement endeavors, visit
www2.gotomeeting.com/register/577463722 to register to attend the upcoming webinar.

About EMG

EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.

As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.

EMG & Higher Education

With more than twelve years experience serving higher education clients such as the University of Southern California, Chapman University, Hood College, Teachers College, Loyola Marymount University, the University of California Irvine, American Sentinel University and The Art Institutes to name a few, EMG provides the strategic insight and support necessary for higher education clients to effectively create and successfully implement an engaging and relevant marketing persona to communicate with and market themselves to their target audiences as well as their organizations.

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