Programmer’s Paradise/TechXtend Named to Everything Channel’s VAR500 List

Shrewsbury, NJ – Programmer’s Paradise/TechXtend, a leading value-added reseller of infrastructure solutions and development tools, today announced it has been recognized by Everything Channel as a part of CRN’s 2011 VAR500 list, which ranks the top technology integrators in North America. Programmer’s Paradise/TechXtend placed 267th in the 17th annual ranking – one hundred places up from its 2010 ranking.

The VAR500 is a list of the largest value-added resellers, solution providers and integrators in North America by revenue size. Revenue size is determined by the amount of annual products and services sold over the course of 2010.
“Our TechXtend/Programmer’s Paradise team strives to deliver the best possible service and business value every time we engage with our customers,” said Shawn Giordano, vice president sales, TechXtend. “This recognition validates that focus on customers is still a winning strategy.”

“The VAR500 represents the top performing solution providers in the IT community,” said Kelley Damore, VP, Editorial Director, Everything Channel. “Vendors of all sizes rely heavily on the VAR500 list to find those solution providers best suited to sell their products. VAR500 honorees are considered trusted business advisors, integration experts, and invaluable partners. Even more importantly, they solve customers’ biggest IT business problems through product integration, training, consulting and services.”

VAR500 Executive Conference and Awards

The 2011 VAR500 list was announced at the VAR500 Executive Conference and Awards, an elite two-day conference designed for high level executives to meet with VAR500 companies to discuss business models, technology offerings, and partnerships. Held June 13-14 at the Sawgrass Marriot in Jacksonville, Florida, the conference focused on channel marketing strategies and direction, offering actionable content to the top Solution Provider organizations in North America. Attendees learned the secrets for uncovering new market opportunities from industry experts, peers and fellow VAR500 companies. A sample of the VAR500 list will be published in print and online at CRN.com on June 20, 2011.

Contact Information:
Richard Bevis
1157 Shrewsbury Avenue
Shrewsbury, NJ 07702-4321
(732) 389-0932 x7393
media@waysidetechnology.com

Scott Regan
Senior Marketing Manager, Everything Channel
(508)416-1186
scott.regan@ec.ubm.com

The statements in this release concerning the Company’s future prospects are forward-looking statements that involve certain risks and uncertainties. Such risks and uncertainties include the continued acceptance of the Company’s distribution channel by vendors and customers, the timely availability and acceptance of new products, and contribution of key vendor relationships and support programs. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in our filings with the Securities and Exchange Commission.

About TechXtend/Programmer’s Paradise

TechXtend/Programmer’s Paradise is a leading value-added reseller of software, systems and solutions for corporations, government organizations, and academic institutions across the United States and Canada. With a focus on cloud computing/virtualization, secure networking and application/database development, TechXtend helps technology and development professionals get optimal return from their investments in software and hardware. For nearly 30 years, customers have relied on TechXtend for in-depth product expertise, unparalleled value and selection, and fast, accurate turnaround. TechXtend and Programmer’s Paradise are subsidiaries of Wayside Technology Group, Inc. a public company since 1995 (NASDAQ: WSTG). For more information, visit http://www.techxtend.com, or call +1.800.599.4388, or +1.732.389.8950. In Canada, call +1.888.423.2700.

Richard Bevis
1157 Shrewsbury Avenue
Shrewsbury, NJ 07702-4321
(732) 389-0932 x7393
media@waysidetechnology.com

This release was published on openPR.