05-27-2011 10:46 AM CET - Business, Economy, Finances, Banking & Insurance
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"Attention To Detail" Theme Unveiled For the First In Pride Family Brands' Series of Retailer Education Videos Hosted by Resident Lifestyle Expert and Television Personality, Jamie Sorcher

Press release from: Pride Family Brands
In its ongoing efforts to support and educate its dealer network, Pride Family Brands is producing an informative and engaging video series featuring its Resident Lifestyle Expert, Jamie Sorcher. The series will offer a wealth of information, sales tips and style trends with regard to the high end casual furnishings crafted by Pride Family Brands. "Attention to Detail ," will debut as the first in the series.



"This video will offer a close up view of Pride Family Brands' commitment to details within our designs, craftsmanship and production process," said Jamie Lowsky, CEO, Pride Family Brands. "It also illustrates our commitment to enhancing the brand with our investment in the video productions and the addition of Jamie as our Resident Lifestyle Expert."



Through the videos, Pride Family Brands' retailers will gain insight and information to assist sales personnel in educating consumers on not only the makeup of the product, but also the topics of durability and care. With the first video in the series, focus will be placed on the American-made raw materials used in construction and the craftsmanship from original designs to hand-applied finishes. The company's overall commitment to detail is conveyed in a visual and narrative form.



"This video will be a valuable tool for our dealers and with the addition of a recognizable and talented host, consumers will also be engaged in the education process," said Rory Rehmert, vice president, sales and marketing, Pride Family Brands. Pride's independent representatives and dealer network will begin receiving the video during May. Each video will be approximately 5 minutes in length and available in DVD format.



Subsequent video production will also feature Jamie Scorcher as she expands her position as Resident Lifestyle Expert for Pride Family Brands. She will work to promote the brands through appearances, on air promotions and at show events. Best known for her television work as the original 'Gizmo Girl' on ESPN's Cold Pizza morning show and numerous appearances on network television, Sorcher is a seasoned correspondent with more than 15 years experience in print, broadcast, and online media.



For more information about Pride Family Brands and their distinguished lines of casual furniture visit www.pridefamilybrands.com or contact 954-735-9800.

To access the video: www.youtube.com/watch?v=adDvLc1TMRY

TV Personality and Resident Lifestyle Expert, Jamie Sorcher hosts first in video series for Pride Family Brands to assist retailers in educating consumers about the outdoor furnishings manufacturer’s products and outdoor trends.

P.O. Box 100936
Ft. Lauderdale, Florida

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