05-07-2011 11:59 AM CET - IT, New Media & Software
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Key-Systems appointed as .XXX registrar

Press release from: Key-Systems

The international domain registrar Key-Systems is one of the first registrars accredited for the new top-level domain .XXX. .XXX is a new sponsored top-level domain (sTLD), specifically designed for the global online adult enter-tainment industry. Key-Systems is already ac-cepting pre-registrations for all phases of the .XXX launch on its three domain portals. These are domaindiscount24.com for end customers, RRPproxy.net for resellers, and BrandShel-ter.com for trademark owners. Brand owners from outside the Sponsored Community will have the opportunity to block names at the .XXX registry (ICM Registry), so that they cannot be used as conventional web addresses.

St. Ingbert, 11-05-06. Key-Systems, a German based domain registrar with offices in the US and Mexico, has been appointed as one of the first .XXX registrars worldwide. Initially in March 2011, the In-ternet Corporation of Assigned Names and Numbers (ICANN) authorized .XXX as a sponsored top-level domain and its operation by ICM Registry. The .XXX launch will start late summer and is divided into three phases: a Sunrise, a Landrush and the final General Availability. Key-Systems is already offering pre-registration for all phases.

“We are delighted that Key Systems met our accre-ditation criteria, we consider them an important partner for us in the European marketplace”, said Russell S. King, COO of ICM Registry. Key-Systems’ CEO Alexander Siffrin added: “It’s great to be part of the .XXX introduction. .XXX is a real multi-purpose domain extension: Not only the customers and pro-viders of adult entertainment sites may benefit, but also those who prefer to avoid them.”

The .XXX Sunrise with the two tracks A & B will start late summer 2011. Track A is for members of the Sponsored Community with either trademark rights and/or prospective rights through pre-owned strings in other TLDs. Sunrise B aims at brand owners outside the Sponsored Community, who may reserve names and therefore opt their brands and IP out of the .XXX zone.

.XXX aims to protect consumers of adult entertain-ment sites from viruses, identity theft, credit card fraud and inadvertent exposure to child abuse im-ages. At the same time the sTLD provides the op-portunity to easily filter out unwanted .XXX material and attaches registrants to a set of practices to pro-vide effective self-regulation of the adult industry. Furthermore, online adult entertainment providers receive more predictable revenue streams, greater customer retention and fewer complaints, as regula-tors and others will see their proactive and respon-sible approach to their web presence.

About Key-Systems
Key-Systems GmbH located in St. Ingbert, Germany, was founded by Alexander Siffrin in 1998. The company has grown from an aca-demic sideline to a successful international ICANN accredited registrar for internet ad-dresses. Areas such as a fully automated reseller-system and web hosting completed the success story. Today with more than 3 million domains under its management, the company has reached a leading market position, selling domain names, web hosting and DNS services to customers all over the world. The latest product BrandShelter.com offers companies and institutions special services related to domain administration including services to get their own top-level domain (TLD) as this opportunity unfolds in the near future. Key-Systems is operating subsidiaries in the USA and Mexico.

Key-Systems GmbH
Dorothea Marx
Public Relations
Im Oberen Werk 1
66386 St. Ingbert
Germany
Phone: +49 6894 93 96 902
Fax: +49 6894 93 96 851
Email: dmarx@key-systems.net

Key-Systems USA, Inc.
Bonnie Wittenburg
Executive Vice President, US
604 S. King Street
Leesburg, Virginia 20175
USA
Phone: +1 703 574 3831
Fax: +1 201 596 1433
Email: bwittenburg@key-systems.net
Web: http://www.key-systems.net
http://twitter.com/Key_Systems
http://www.key-systems.net/facebook

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