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Leading Affiliate Networks launch SimpleSocial by SocialFeet to increase sales on online retail sites

04-21-2011 03:22 PM CET | IT, New Media & Software

Press release from: SocialFeet

For the first time, retailers can launch effective referral programs, such as refer-a-friend, on their sites in minutes using SimpleSocial by SocialFeet. Using SimpleSocial, merchants can lift sales in the affiliate channel by 30%+ through Facebook, Twitter and email. SimpleSocial is currently live on dozens of sites, including Ecko, Paul Fredrick, DHC, TechForLess, and more.

SocialFeet has teamed up with the leaders of the affiliate industry to offer SimpleSocial to tens of thousands of merchants.

To sign up for early access to SimpleSocial, go to http://www.socialfeet.com

Based on research Michael Weiksner did while a PhD candidate at Stanford University, SocialFeet helps merchants “engineer virality” - getting their customers to become advocates. "Persuasion in social networks happens in repeatable patterns that differ significantly from traditional online marketing," says Michael Weiksner, CEO. "With a single line of javascript from SocialFeet, every online retailer can crack the viral code to increase sales."

The results have been impressive:
● Share rates are 200 times higher than a standard share button
● Merchants who offer discounts to shoppers and their friends can increase sales by 400% compared to those who don’t
● Using SimpleSocial, more than 1 in every 5 shoppers on top merchant sites tell their friends about what they just purchased
● For every story posted to a social networking site, up to eight new visitors click through to visit the merchant
● Using SimpleSocial five-step “wizard”, an online retailer can launch a customized refer-a-friend program on their site in three minutes

The leaders of affiliate marketing--Commission Junction, Linkshare, Pepperjam, buy.at, Google Affiliate Network, The JAR Group, Profit Rank, RevUpNet, and eAccountableOPM--are partnering with SocialFeet to bring SimpleSocial to online retailers. In aggregate, these partners reach over ten thousand of the top online retailers globally.

Cristie Setzer from the JAR Group says, "SocialFeet is the best tool if you're trying to integrate social media into your marketing campaigns. We have seen awesome results with our clients, and with the addition of the innovative "self service" platform, we are excited to engage even more of our merchants. This platform makes it simple to set up, code, modify, and track offers, and being able to go live in minutes sets SocialFeet apart from the crowd."

Amy Ely from buy.at concurs: “We have seen a lot of interest for social solutions and SocialFeet is an exciting new addition to the market. Given how simple it is I don’t know why any merchant wouldn't sign up.”

David Priccio from RevUpNet was particularly excited about the payment structure for SocialFeet: "SocialFeet provides RevUpNet with a great tool for directly increasing our clients online sales by making it easy to implement social media capabilities into our advertisers online stores, on a purely pay-for-performance basis."

As social becomes an increasingly important channel, online retailers demand that they get a positive ROI. According to Dan VanWijk, Director of Marketing and eCommerce at TechForLess: “We demand results for all of our other marketing channels, so why should social be any different? Simply put, sales on TechForLess through social media are increasing every day because of SocialFeet.”

SimpleSocial is launching in closed beta today, and will be released to online retailers more broadly in May.

"Every online retailers must get social or risk losing their most valuable customers" says Nathaniel McNamara, President of SocialFeet. "Inaction is not an option."

To learn more about SocialFeet and SimpleSocial, contact:
Nathaniel McNamara at (646) 248-6397 or nat@socialfeet.com
Michael Weiksner at (646) 248-6397 or mike@socialfeet.com

About SocialFeet
SocialFeet is the most effective provider of referral program for online retailers. SocialFeet lifts sales with its innovative group buying and refer-a-friend programs. SocialFeet powers referral programs for dozens of merchant websites, including TechForLess, ShopEcko, DHC, Paul Fredrick, and more. Online retailers pay only standard affiliate fees on new sales through Facebook, Twitter and email. SocialFeet is a New York-based startup founded by childhood friends, Mike Weiksner and Nathaniel McNamara.

Find SocialFeet at: http://www.socialfeet.com

2240 Larkin Street
#301
San Francisco, CA 94109

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