(openPR) - 3rd International "EURO ID 2007" Trade Fair
8-10 May 2007, EXPO XXI, Expocentre Cologne

Cologne/Düsseldorf, 16 March 2007. There is still enormous potential for rationalisation through the use of information technology (IT). IT is still in the early stages of breathtaking developments, particularly in container transport, which freight-fowarding companies use to ship some 70 per cent of international trade. Radio-frequency chips, small identification units for the contactless reading of information on a container´s route, play a key role here. Feeder and land transport at the freight-handling terminals of modern ports are already automated to a large extent, which means that containers and, to a lesser extent, smaller freight packages, are automatically pre-sorted so that they can be moved on to the rest of their route more quickly. There are plans for freight marshalling terminals in Dubai, which will handle a volume of twelve million tonnes of airfreight a year.

The methods by which the flow of goods can be recorded using automatic data acquisition and mobile data communication can be seen live at the third International EURO ID 2007 Trade Fair in Cologne. Current and future auto ID techniques, such as RFID, barcodes, pick-by-voice and intelligent shelving will be demonstrated in brief presentations in the Tracking & Tracing Theatre. The show will be demonstrated by AIM EMEA, the Association for Automatic Identification, Data Acquisition and Mobile Data Communication, which is also the sponsoring body of EURO ID 2007. The third International Trade Fair and Knowledge Forum for Automatic Identification will take place from 8-10 May 2007 in the EXPO XXI, Expocentre in Cologne. More information on this subject can be obtained via the Internet at: www.euro-id-tradefair.com

Besides the numerous players in the auto ID and RFID markets, companies such as SAP, Sybase and Dematic have decided to take part in the trade fair in 2007 for the first time. "This clearly shows that the transformation from a hardware trade fair to a solutions trade fair has been successful," explains Peter Altes, Head of Managed Events at IBC EUROFORUM GmbH. Altes went on to emphasise the practical applicability of the trade fair, saying, "The supporting programme this year will be particularly comprehensive. Besides the Tracking & Tracing Theatre, there will be a user forum in which the latest developments will be presented in brief lectures, for example, by GS1, TBN, SEEBURGER and RF IT Solutions. We were also able to persuade the Initiative InnoSys-NRW to organise a workshop. In the workshop, a group of highly qualified experts will review the latest developments in RFID applications with complex additional functions."

The main aspects of the 3rd International EURO ID Trade Fair are comprehensive end-to-end solutions and continual data communication, the integration of operating systems with printers, mobile scanners, standardised Plug & Play solutions for auto-ID hardware and software, forms of implementation in the "Internet of objects", mobile data acquisition, mobile data communication, decentralised solutions and near-field communication. Apart from the fields of logistics, trade and manufacturing, the applications for the services sector, and sectors such as health, pharmaceuticals and medical technology, are particularly interesting.

Together with AIM, IBC EUROFORUM will be awarding the "European Auto ID Award" for the second time; the winner will be presented with the prize during the trade fair on 8 May in three categories: "RFID", "Barcode" and "Innovative Company". "With this award, we especially want to give start-up companies the opportunity to present their products to a trade public, and thereby offer them a platform for developing new fields of business. We will, therefore, be offering exhibition space at a particularly favourable all-in-one price to those young people starting their own companies," says Altes. Interested applicants can obtain all relevant information at the website: www.euro-id-tradefair.com or from Stefanie Kluckhuhn either at stefanie.kluckhuhn@euroforum.com or on +49 (0)211 9686 3754.

For more information, please contact:
Claudia Büttner
Head of Press Relations / Internet
IBC EUROFORUM GmbH
Prinzenallee 3
40549 Düsseldorf
Germany
Tel.: +49 (0)211 9686 3380
Fax: +49 (0)211 9686 4380
E-mail: presse@euroforum.com

The IBC EUROFORUM GmbH is a professional organisation of the partner companies of the Informa Group, London. EUROFORUM has specialised in the conceptualisation and implementation of high-quality seminars, congresses, workshops and trade fairs since 1975. As an independent division of the EUROFORUM Group, IBC EUROFORUM GmbH helps the public sector, associations, etc., to organise their events. On request, IBC EUROFORUM GmbH can handle complete project management from conceptualisation to implementation. The Managed Events Department assists clients through to full-service or modular services for conceptualisation, marketing, organisation and logistics, exhibitions and sponsoring, supporting programmes and post-event assessment.

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