Press release
Capturing the Magic of Quick Response - QR Codes and Cobalt Digital Signage
11Giraffes
DATE: April 4, 2011
CONTACTS: Cherie Stowe, VP Marketing & Creative Services
704-943-5908
CAPTURING THE MAGIC OF QUICK RESPONSE
QR Codes & Cobalt Digital SignageSM
Charlotte, NC – 11Giraffes, innovative provider of digital signage solutions, has added the ability to create and display QR (Quick Response) Codes within its affordable, easy-to-use Cobalt Digital Signage Solution. Embedded in digital signage content, these scannable 2-D bar codes provide specific information focused directly on the consumer at exactly the right time, and in the right place.
“The ability to generate QR Codes within Cobalt gives our users a powerful avenue to extend the reach of their brand and product beyond their digital signage, and in a manner that’s trackable,” said Jim Marascio, Chief Technology Officer, 11Giraffes.
Adding to Cobalt’s flexibility, QR Codes (along with Microsoft Tags and JAGTAGs) can also be generated using a number of online tools and placed in Cobalt templates -- creating unique digital signage spots that easily incorporate these codes.
QR Codes are gaining a significant footprint in today’s marketplace. Displayed on their digital signage screens, retailers can provide coupons, promotions, and additional product details or video right at the point of purchase. Universities are embracing digital signage QR Codes to deliver library and event information on campuses. Medical and dental offices are displaying QR Codes to provide detailed information to interested patients. Restaurants are encouraging return visits with promotional coupons.
“QR Codes could quite possibly be one of those game-changing technologies, and we want our customers to be right on the leading edge,” said Rudy Alexander, President & CEO, 11Giraffes.
About 11Giraffes
Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital signage solutions to companies across North America. The company’s software and hardware products are distributed through a network dealers who are placing Cobalt Digital Signage in a wide range of industries including country clubs, hospitality, QSR/restaurant, assisted living, automotive, financial institutions, medical and dental offices, resorts, educational facilities, manufacturing plants and C-stores. 11Giraffes is committed to creating products that extend brands, deliver messages, and speak to customers in the moment that matters. (http://www.11giraffes.com)
11Giraffes
9115 Harris Corners Parkway, Suite 420 Charlotte, NC 28269
Cherie Stowe, VP Marketing and Creative Services
704-943-5908
cstowe@11giraffes.com
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