Press release
SABIC Innovative Plastics’ Expression 2012 Palette Makes a Splash with Fascinating Light Effects, Retro Colors and Stunning In-surface Decoration
The SABIC Innovative Plastics Expression Program 2012
The new Expression 2012 color palette also features in-surface decoration – a sustainable, direct-decoration colorizing process that works by enabling water soluble colorants to soak into a resin to eliminate the need for paint. Using in-surface decoration in combination with SABIC Innovative Plastics’ materials makes the color palette fully recyclable.
Additionally, the SABIC Innovative Plastics Expression 2012 palette showcases the versatility of the company’s technologies to help customers create stylish, distinctive and differentiated products for industries including healthcare, automotive and light emitting diodes (LEDs).
The new palette further includes optical black colors with rich green, blue and magenta shades for Lexan polycarbonate resins that shift intensity depending upon the use of light.
For additional information on SABIC Innovative Plastics’ Expression 2012 palette please go to www.sabic-ip.com. For technical product inquiries, please contact us at
www.sabic-ip.com/prtechinquiry.
# # #
* Trademarks of SABIC Innovative Plastics IP BV.
About SABIC Innovative Plastics
SABIC Innovative Plastics is a leading, global supplier of engineering thermoplastics with a 75-year history of breakthrough solutions that solve its customers’ most pressing challenges. Today, SABIC Innovative Plastics is a multi-billion-dollar company with operations in more than 35 countries and approximately 9,000 employees worldwide. The company continues to lead the plastics industry with customer collaboration and continued investments in new polymer technologies, global application development, process technologies, and environmentally responsible solutions that serve diverse markets such as automotive, electronics, building & construction, transportation, and healthcare. The company’s extensive product portfolio includes thermoplastic resins, coatings, specialty compounds, film, and sheet. SABIC Innovative Plastics (www.sabic-ip.com) is a wholly owned subsidiary of Saudi Basic Industries Corporation (SABIC), one of the world’s top six petrochemicals manufacturers.
About Saudi Basic Industries Corporation
Saudi Basic Industries Corporation (SABIC) ranks among the world’s top petrochemical companies, and is a global market leader in the production of polyethylene, polypropylene, advanced thermoplastics, glycols, methanol and fertilizers. SABIC manufactures with a global footprint in Saudi Arabia, the Americas, Europe and Asia Pacific. The company operates in more than 40 countries across the world with 33,000 employees worldwide. It has significant research resources with 18 dedicated Technology & Innovation facilities in Saudi Arabia, the USA, the Netherlands, Spain, India and China. SABIC recorded a net income of SR 21.59 billion(US$ 5.73 billion) in 2010, and sales revenues totaled SR 152 billion (US$ 40.5 billion).
Marketing Solutions
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