(openPR) - (DENVER, Colo.) – March 8, 2011–Native Eyewear, the premier sunglass and goggle brand, has partnered with US Sports watchmaker Timex as sponsors of the 2011 Timex Multisport Team.

Now in its 10th year, the Timex Multisport Team is comprised of male and female athletes, both professional and amateur, ranging in age from 20-55 with athlete representation from around the globe. The team members are brand ambassadors for Timex and sponsors like Native Eyewear at hundreds of events worldwide, testing and refining new products for the endurance sports community.

“A partnership with a nationally renowned sports team like Team Timex is an exciting addition to our program,” said Marketing Director Jax Swartz. “Over 2011, we’ll continue to seek out the opportunities that allow us to engage performance athletes who are True Natives in every sense of the word – ambassadors who use their passion to fuel their sports.”

The 50 member Timex Multisport Team boasts such well known names as 2010 Ironman Canada Champion, Viktor Zyemstev; USAT rising star, Gwen Jorgensen; 2009 Ironman Florida Champion, Kiril Kotsegarov, and age group champ, Tim Hola. The Native and Timex partnership officially kicked off at the Timex Multisport Camp, February 18-20, 2011 in Newark, NJ at the Timex Performance Center complex.

“With the addition of new athlete, team and event partnerships, 2011 has been a year of tremendous growth for the Native Eyewear sponsorship program. Said Swartz, “Our goal this year is to put our eyewear to the test. We’ll leverage the experiences of world-class athletes across the country, refining and shaping our lines so that we continue to provide the superior polarized products that perform and protect athletes, letting them focus on their game, not their eyewear.”

Native Eyewear is a premier outdoor sunglass and goggle brand, designed for adventurers from every avenue. With a mix of runway-ready style and features like interchangeable polarized lenses, sub-1oz frames, anti-fog ventilation, amazing grip and a lifetime warranty, there’s a pair of Natives fit for every type of adventure.

Native Eyewear supports athletes and teams that push the limits in mountain biking, climbing and running. For more information about our athletes and events, please visit: www.facebook.com/NativeEyewear or follow us on Twitter.

Keely Spencer
Traction Communications for Native Eyewear
620 16th Street, Suite 200
Denver, CO 80202
303-302-2150
keely@tractioncomm.com