(openPR) - Hong Kong / Global – TheTMSway, a Telco-free shortcodes provider, announced today the release of TMSshortcodes.com new version with a feature custom-made to respond to the global needs of devices App promotion.

The latest TMSshortcodes.com (www.tmsshortcodes.com) feature provides mobile (and tablets) app developers a solution to give access to the different (OS) versions of their APP with only one shortcode. By using the TMS open platform, a developer can come up with a unique shortcode linkable to the different and specific URLs (1 per OS) of his new APP.

“If we take an example like the famous “Angry bird” which was developed on several platforms (iPhone, iPad, Android phones and tablets), the company behind the app. could use a shortcode like ‘BIRDS 123” to promote a direct access to the right app. version. Consumers using the code will land directly to the page where they can install the App for their specific devices. And if there is no version yet for their device, we can collect their data to alert them when the version will be available”, says Jonathan Ellis, the CEO of TheTMSway.

“We continue to provide cutting-edge solutions for the marketing industry and consumer mass market. We are already working on the next step which will be the release of an App version of “TMS search”, the search engine of shortcodes, with personalized features and a vocal search function for the shortcodes” says Frederick Saurat, co-founder of TheTMSway.

About TheTMSway

TheTMSway (www.thetmsway.com) is a company that provides solutions to facilitate and leverage the interaction between brands and consumers especially with regards to traditional media. The company provides a platform TMS, with “plug and play” solutions, to make traditional media ad campaigns real time interactive and social using mobile and tablet as an instant bridge to consumers. TMS provides the consumer with a personalized and localized offer, and the brand with a range of real time metrics and data. The TMS platform enables social promotion and social commerce to access offline media.

22/f, 12B Wellington Street
Central Hong Kong