London, England: ICE London the fast growing elegant gift brand announced sales revenues ahead by 230% in the last quarter of 2010 and a 190% increase for the full year.

The sales increase was helped from a near doubling of UK based stockists and a 300% increase in online sales from their ice.co.uk web site. New products such as the Swarovski crystal encrusted opera and racing glasses proved to be highly popular with higher end stores such as Harrods based Knightsbridge London.

Founder and CEO Jo Varley said "It has been an incredible year for ICE London, like for like sales are substantially ahead of 2009, and requests from new stockists that wish to include ICE London in their stores are received daily."

The brand received a welcome boost when Alesha Dixon chose to use their iconic Princess Pen on every single episode of the popular Strictly Come Dancing show on BBC. The Princess Pen is encrusted with 159 Swarovski Crystals and is available in 30 colours and design. Asked about future plans for ICE London, Varley said "We are exploring a number of options to help increase our growth rate even further, we don't rule anything out"

About ICE London

Created by Jo Varley in 2008 to offer affordable but elegant gifts that were beautifully designed and presented, ICE London has continued to add new products to the collection on a regular basis.

Products are designed in London and manufactured in Europe and Asia and the majority of gifts can be personalised with a name, message or company logo in house in as little as 24 hours.

ICE London products are available on all leading gift sites, in major retail stores, Heathrow Terminal One, Thee and Five as well as online at www.ice.co.uk

ICE London
Unit 848
19-21 Crawford Street
London
W1H 1PJ

This release was published on openPR.