(openPR) - IRVINE, CA- Earthbound Media Group’s (EMG) Chief Operations Officer and Managing Partner Dr. Blaine Behringer recently wrote and published an article for The Society for Healthcare Strategy and Market Development’s (SHSMD) bi-monthly membership newsletter, Spectrum upon the publication’s request. Dr. Behringer’s article entitled “How to Optimize Your Website with Multivariate Testing” is based on the similarly titled session he and client Tammy Veach of Loma Linda University Medical Center presented at SHSMD’s 2010 Connections conference in Chicago this past September.

The article informs healthcare marketing professionals on the benefits of using multivariate testing to optimally maximize healthcare organizations’ website performance based on user preferences as opposed to the inclinations or opinions of a committee or other administrative group. Dr. Behringer highlights and uses specific examples of the multivariate testing EMG completed for Loma Linda University Medical Center to optimize their websites and search engine marketing campaigns. At the end of the article readers will find Dr. Behringer’s summary of best practices for an organization performing multivariate testing to identify conversion-generating changes to their web presences.

“It was a privilege to write an article for such a well known healthcare industry publication, knowing it will reach both current leaders and future influencers alike,” stated Dr. Behringer. “With EMG providing strategic digital solutions for healthcare organizations for over ten years now, it’s great to share that knowledge and expertise in the hopes of inspiring positive change in any capacity.”

Founded in 1996 and boasting 4,000 members with backgrounds in healthcare marketing, public relations, strategic planning, communications and business development, SHSMD is one of the largest societies for healthcare marketing professionals. SHSMD’s annual conference is consistently one of the most popular healthcare marketing conferences year after year and continues to provide thought leaders and provokers an arena to share ideas and progress the industry as a whole.

Aside from Loma Linda University Medical Center, EMG has also most recently worked with healthcare clients such as Banner Health, St. Helena Hospital and Sybron Dental. Visit bit.ly/eFKOhR to watch the webinar conducted by Dr. Behringer which inspired the article, and learn how multivariate testing can facilitate web design decision making and online self referrals for your organization. To learn more about SHSMD and how you can become a member and receive their newsletter, go to www.shsmd.org/ today.

About EMG
EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.
As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.

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Bryce Wilson