(openPR) - EXASolution accelerates data analysis for retargeting e-commerce sites

Nuremberg, 14 December 2010 – Nuremberg company EXASOL AG has gained xplosion interactive GmbH as a new client. EXASolution, the high-performance database from EXASOL, constitutes the new centrepiece in the xplosion data warehouse. With EXASolution, the provider of customised retargeting services for e-commerce sites secures a sustainable competitive advantage through optimised processes.

xretarget, the quintessential product from explosion, is a further developed form of dynamically personalised retargeting. Dynamically personalised retargeting is based on the current search and purchasing behaviour of anonymous profiles. The profile is given a banner, which is individually supplemented by the illustration of previously viewed products. xretarget offers a decisive difference in quality: Data mining. As only those items are shown to the profile that mirror its current search and purchasing behaviour, repetitions occur: There are always the same or similar products in the unspecific banner. When determining the suitable product recommendation using data mining, information from the search and purchasing behaviour of all profiles is included. Statistical analyses categorise new target groups on the basis of congruent characteristics. For the individual profile this means: Fields of interest are extrapolated for the profile that have not been displayed in a ratio of 1:1 within the framework of profiling its search and purchasing behaviour. Thus, data mining breaks up the fixation on preset shopping categories and clears the vision for new sales potential. Thereby, each profile receives the banner that is optimally tailored to it in relation to content and appearance and that is also richly varied.
The data required for this is accumulated and evaluated in the xplosion data warehouse. Presently, the company, which belongs to the EOS Group and is thereby part of the international Otto Group, is working with data from several million anonymous retargeting profiles. On the basis of EXASOL's high-performance database, xplosion will be able to offer its clients quicker analyses in the future; on account of this increased speed, retargeting campaigns will not only be continually optimised, but e-business as a whole can be configured more successfully. In addition to this, EXASolution is scalable, i.e. it adapts its performance to the current data volume and can be easily enhanced with additional servers.

"Besides profitability, speed and high-performance capability, flexibility was one of the decisive criteria when deciding on a database. The volume of data that we work with is growing rapidly. For the next year alone, we expect our analysis volume to double", explained Sebastian Hoop, Head of Operations at xplosion. "We were looking for a sustainable solution, which grows with us and the data volume to be analysed, and EXASolution impressed us. The new database offers us this scalability at a reduced total cost of ownership. Thus, we can continue to render the optimal analytical performance for our clients in the future. Additionally, EXASolution forms the foundation for the planned enhancement of our product range with new tools and analysis procedures".

Steffen Weissbarth, CEO of EXASOL AG: "Precision and speed are the most important factors when it comes to online marketing – EXASolution was specifically designed for time-critical, complex analyses. Our database solution is a perfect fit for xplosion's requirement profile. Using EXASolution as a basis, the company can react optimally to the rising qualitative and quantitative demands within the e-commerce sector".

About xplosion:
xplosion interactive, based in Hamburg, is the partner for customised retargeting services. As a member of the EOS Group, xplosion is an interactive part of the international OTTO Group and commands a far-reaching e-commerce and internet competence. xplosion is always aware of the market situation and the demands on a successful internet business and develops new, innovative ideas for dynamically personalised banner placement on the internet. Among its renowned clients are companies such as bonprix, Sport Scheck and o2. www.xplosion.de.

About Exasol AG
Exasol AG, based in Nuremberg, is developing a data management system capable of rapid data analysis and evaluation. By implementing Exasol solutions, business processes are optimised and a firm basis for decision-making is created, giving companies a sustainable competitive edge.
ExaSolution is a relational high-performance database, which was specifically developed for enterprise warehouse applications and business intelligence solutions. The database is put to use by businesses in all industries for time-critical, complex analyses, extensive data research, planning and reports. ExaSolution allows easy integration into existing IT infrastructures, requiring a minimum amount of administrative maintenance and low capital and operating costs (TCO).
Companies such as XING, Sony, Olympus, IMS Health, Semikron, intelliAd, Ratepay, Webtrekk and xplosion rely on Exasol technology made in Germany. For more information, please visit www.exasol.com.

About Exasol AG
Exasol AG, based in Nuremberg, is developing a data management system capable of rapid data analysis and evaluation. By implementing Exasol solutions, business processes are optimised and a firm basis for decision-making is created, giving companies a sustainable competitive edge.
ExaSolution is a relational high-performance database, which was specifically developed for enterprise warehouse applications and business intelligence solutions. The database is put to use by businesses in all industries for time-critical, complex analyses, extensive data research, planning and reports. ExaSolution allows easy integration into existing IT infrastructures, requiring a minimum amount of administrative maintenance and low capital and operating costs (TCO).
Companies such as XING, Sony, Olympus, IMS Health, Semikron, intelliAd, Ratepay, Webtrekk and xplosion rely on Exasol technology made in Germany. For more information, please visit www.exasol.com.

EXASOL AG
Neumeyerstr. 48
90411 Nuremberg
Monika Götzmann
Head of Marketing & Communications
Tel.: +49 (0) 911 23991 300
E-Mail: presse@exasol.com