(openPR) - JakeBox has delivered its first order for Sony Playstation – a media kit to promote Sony's Playstation Network and all the games and services it offers. It has now been distributed to thousands of journalists within the games, entertainment and lifestyle press.

"The reason we chose Jakebox is the simple fact that it is quite different. It really grabbed our attention." says Tim Smith of GR/DD, the award-winning design agency behind the colourful kit. "We also felt that the quirky and fun nature of the JakeBox suited well the ethos and branding of PlayStation Network."

Both GR/DD and Sony also have the environment in mind and so Jakebox suited these requirements too.

The production is a collaboration between JakeBox and their most successful UK reseller HDC Media Group.
"It's not our biggest order", says JakeBox CEO Jakob Skarin, "but being a supplier to Sony Playstation is quite a merit on the games market, so we are very happy by their choice, and hoping this will open it up a bit more."

The disc itself contained many assets related to Network games and services, including screenshots, videos and press releases. An interactive was designed and built by GR/DD to allow journalists to access these assets in an engaging yet simple way, enabling them to pick and choose the relevant game / service assets for their publication / article. So the Jakebox houses the heart of the kit, but is still very much an interesting facet to the kit in it's own right.

"The client was very happy with our solution and both Sony and ourselves are very happy with the final product", says Tim Smith.

For more information, email jakob@jakebox.com, info@hdc.uk.com or gavin.williams@hdc.uk.com

More about JakeBox

JakeBox is a Swedish design concept development company based in Stockholm, focused on eco friendly and eye-catching packaging designs.
The first and most well known product is the JakeBox concept for CD and DVD, used primarily for promotional and special editions, for among others Rolling Stones, Lamborghini, Simple Minds, Nokia, Siemens, Volvo, Symantec and the Swedish Government.
The JakeBox also comes in generic stock versions, in white and black, for consumers and small offices.
The main production plant is in Averton, close to Le Mans in France and the international sales organization includes licensees, brokers and replicators across Europe, US, Asia and Australia.

For more information, see www.jakebox.com.

JakeBox AB
Drottninggatan 104
SE-11160 Stockholm
Sweden
Tel +46 8 305001
Switch +46 8 679 60 50
info@jakebox.com