inge watertechnologies AG eyes growth potential of Russian water market

As in so many countries, Russia has seen its investors taking a cautious stance since the economic crisis reared its head, and this reluctance to invest has hit a number of projects - including the construction and modernization of water treatment plants. Despite a difficult situation last year, the German company inge watertechnologies AG has never lost sight of the growth potential of the Russian water market and has continued to ramp up its sales and marketing activities in the region. A strong showing at Moscow's ECWATECH trade fair and rising demand for the company's ultrafiltration modules are clear signals that the global technology leader’s persistence is starting to pay off.

Greifenberg, 02.11.2010 – inge watertechnologies AG has been an active market player in the Commonwealth of Independent States (CIS) for a number of years. The Germany-based global technology leader has installed its ultrafiltration modules in more than 20 large-scale facilities involved in the treatment of drinking water, waste water and industrial process water and the pretreatment of seawater. Russia is a country with comparatively large water resources, yet it still views water as a valuable commodity. Even though the country has plenty of water, it still faces some significant challenges when it comes to nationwide availability and quality - Russia's Security Council chief Nikolai Patrushev estimates that, in 2009, only 38 percent of Russian towns had access to drinking water that meets all pertinent safety standards. But improving water supplies costs money, and funds in many areas have been in short supply since the economic crisis kicked in.
Building up the sales team, new Russian website
But things finally seem to be looking up. Bruno Steis, CEO of inge watertechnologies AG, is optimistic about the water market in Russia and the entire CIS: “We have always believed that the reluctance to invest would eventually run its course and leave us in a good position to profit from a resurgence in this region's economies. We ploughed our efforts into building up our sales team, making useful contacts and creating a website in Russian, and all of that will pay off now that business is picking up again. Our stand at ECWATECH, the CIS region’s biggest trade fair for water and sewage technology, was a big hit in June this year, and it looks like it will bring some prestigious major projects our way, as well as a whole host of smaller ones.“
Steis also sees business opportunities for his company in the “Water Strategy 2020” which was recently approved by the Russian government. Having acknowledged the strategic importance of water, Moscow has defined a series of measures to take it through to the year 2020, including key goals such as dealing with water shortages in specific regions and improving drinking water quality across the board. The strategy also envisages modernizing waterworks and applying recirculation methods to ensure a more efficient use of water resources. The Kremlin is anticipating investments of 660 billion rubles - some 17 billion euros.
Bruno Steis adds: “As a global technology leader, we are one of the key players in the ultrafiltration market. If Russia and other CIS states continue down the road of modernizing water treatment plants, we will be in the perfect position to help, and we expect to generate a significant proportion of our turnover in this region in 2011.”

The company inge watertechnologies AG www.inge.ag, based in the town of Greifenberg near Munich in Bavaria, Germany, employs more than 80 staff and is the world's leading provider of ultrafiltration technology, a membrane process used to treat drinking water, process water, wastewater and sea water.
With a global reach enhanced by its network of partners, the company has completed numerous reference products around the globe featuring its cutting-edge technology. Its range of products include highly-efficient ultrafiltration modules and cost-effective, space-saving rack designs as the core components of water treatment plants, rounded off by the superb technical support it provides to its customers.
All the company's products are based on the in-house development of its patented Multibore® membrane technology, providing the top-quality standards for which German-made goods are famous. The extremely small-pore filters of the Multibore® membrane reliably intercept not only particles, but also microorganisms such as bacteria and viruses, thereby providing a dependable source of clean water. Deployment of the inge technology also offers significant advantages over conventional water treatment methods, such as rapid and easy module installation and stable, highly resilient membranes. This makes planning a water treatment facility much simpler, enabling customers to achieve low-cost installation and operation. And all this comes with a guarantee of long-lasting reliability.

Headquarters
inge watertechnologies AG
Flurstraße 27
D-86926 Greifenberg
Deutschland / Germany
Phone: +49 8192 / 997-700
Fax: +49 8192 / 997-999
E-Mail: info@inge.ag
Internet: www.inge.ag

This release was published on openPR.