(openPR) - Social Media offers organisations new ways to engage with customers, as well as invaluable opportunities for networking and data gathering. Sage CRM v7 enables users to utilise this information using Social CRM to develop customer strategy, claims DMC Software, leading Sage (UK) Business Partner and Overall Sage Circle of Excellence Winner 2009.

Social CRM is a customer relationship management solution with the ability to leverage Social Media. Information from Social Media populates the CRM database, offering an insight into online communities.

Mike Ramsay, Managing Director of DMC Software comments, “Social Media is misconceived by many businesses; the Social web and the connectivity it offers can be invaluable to organisations as it allows proactive engagement with customers on their terms. Social CRM systems, such as Sage CRM v7, captures information from customers’ Social Media activities enabling users to develop a deeper understanding of their audiences. This information can then be used to directly inform marketing activity and advance an organisations customer strategy.”

Sage CRM v7 allows users to manage Social Media interactions, with out-of-the box integration with LinkedIn which provides users with instant knowledge about customers and endless networking opportunities. LinkedIn can be accessed from the new Sage CRM Interactive Dashboard where connections can be identified and partnerships developed.

Find out more at www.dmcsoftware.co.uk

About Sage CRM
Sage CRM is an award winning web based CRM solution which enables sales, marketing and customer service teams to be utilised to better effect. In addition, the out-of-the box integration with Sage ERP solutions allows connections to be made between front and back office departments providing visibility and control across the entire organisation.

DMC Software is a company that is experienced in providing Customer Relationship Management (CRM), Accounts and integrated business solutions for businesses of all sizes, including Sage ACT!, Sage CRM, Sage SalesLogix CRM. With advanced development abilities DMC can tailor a solution to meet the exact requirements of a business, providing the tools and supporting services to increase efficiency and profitability.

For more information on the CRM solutions and professional services available from DMC Software visit www.dmcsoftware.co.uk. Alternatively, email info@dmcsoftware.co.uk or call FREEPHONE 0800 6522 423 to speak to a member of the sales staff.

For more information please contact Jade Dixon-Winters, Marketing Executive.
Email: jadewinters@dmcsoftware.co.uk
Tel: 01733 362120
Address: Churchill House, Isis Way, Minerva Business Park, Lynch Wood, Peterborough, PE2 6QR