- Transaction platform from TheBakery successfully established in the market
- Solution reduces inventory and logistics risks in e-commerce
- Automated processes connect suppliers, service providers, and sellers

Jena, Germany, October 28, 2010 – Intershop subsidiary TheBakery has demonstrated how to enter new business segments in e-commerce by acquiring several new customers for its transaction platform. The platform concept enables online sellers to offer an extensive range of products without having to manage their own inventory or logistics infrastructure. TheBakery acquired its first major customer in 2009 in the form of Euronics, a leading European alliance of consumer electronics retailers. Euronics plans to add the offerings of Tech Data, Hama, and ALSO to its brand/intermediary portal. “We chose the platform from TheBakery because we believe the future of e-commerce lies in innovative ideas and efficient processes that fit our multi-channel marketing and sales strategy,” says Michael Härle, head of e-commerce at EURONICS Deutschland eG.
At Wenko-Wenselaar GmbH, the objective is rather different. Supported by TheBakery, this manufacturer of practical household, kitchen, and bathroom products wants to enable its partners to sell the entire Wenko online range via their distribution platforms and marketplaces. This will boost Wenko’s sales while optimizing the supply chains of its customers by allowing a wide range of products to be shipped directly to end customers.
Conrad Electronic, a technology and electronics specialist with a range of over 150,000 products, has tasked TheBakery with supplying data from product data provider ICEcat for some of the new listings in the Conrad offering. The aim is to optimize internal production processes and facilitate faster integration of new items or ranges into the system.
Klaus Skripalle, CEO of TheBakery: “We are currently implementing projects for a number of customers across various sectors who want to leverage the opportunity to enter new markets at no risk and boost their profits. At the same time, they will be able to meet the needs of increasingly demanding online customers in terms of immediate availability of a wide product range.”

About TheBakery
Berlin-based TheBakery is an IT organization specializing in processing e-business, particularly, active process management of customer orders. Drawing on its team’s extensive experience in the field, TheBakery helps suppliers and online stores to access new business segments and implement innovative e-commerce solutions. The company currently employs 14 staff. Intershop owns a 60-percent majority stake in TheBakery. For more information, visit www.theberlinbakery.com.

About Intershop
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is a leading provider of comprehensive state-of-the-art e-commerce solutions. Intershop’s Enfinity Suite 6 is high-performance packaged software for internet sales, complemented by all necessary services as well as comprehensive online marketing consulting. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing, including fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Deutsche Telekom, and Mexx run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, and Australia. More information about Intershop can be found online at www.intershop.com.

Intershop Press Office:
Heide Rausch
Tel: +49.3641.50-1000, pr@intershop.de, www.intershop.de/news
INTERSHOP Communications AG
Intershop Tower
D-07740 Jena
www.intershop.de/

This release was published on openPR.