(openPR) - Nuremberg/Berlin, Germany, October 25th 2010 – EXASOL, leading provider of a high-performance database management system (DBMS) for precise data analysis, and BI analysis and consulting company mayato are joining to combine their strengths.

The new partnership will focus on the use of the latest in-memory database technology for data mining and analytical CRM. “We hope our work with mayato will primarily strengthen the areas of campaign management, market and customer segmentation, scoring, customer attrition and fraud detection,” says Steffen Weissbarth, CEO of EXASOL. Among other things, the partnership offers financial service providers and companies in the automotive sector a high level of expertise at an excellent price-performance ratio when combined with Exasol’s analytics platform.

“EXASolution dovetails neatly with our philosophy that technology should be easily comprehensible and intuitive. High-quality facts and analysis results need to be delivered to the location where the decision is being made, and they also need to be usable there – and that's exactly what EXASOL's solution makes possible,” says Dr Marcus Dill, Managing Director at mayato. “We've included the database solution in our portfolio particularly due to its sophisticated technology; it allows us to offer our customers a product that turns business analytics into a model for success within a company.”

EXASOL’s database solution EXASolution was especially developed for data warehousing and business intelligence requirements. With its innovative in-memory processing and column-oriented storage of data, EXASolution significantly increases the speed with which highly complex data queries are processed, while retaining a very attractive TCO. Intelligent algorithms and the use of cost-effective standard hardware pay dividends when it comes to everyday workflows where constant cost management plays an important role. Customers will benefit from the pooling of the core competences of EXASOL and mayato, primarily with regard to the handling and reporting of large data volumes as a result of powerful and professional data management. Long waiting times for ad hoc queries are now a thing of the past.

About EXASOL AG
EXASOL AG is a leading provider of next generation database management systems (DBMS) for high performance data research and analysis. Thanks to its optimum support of complex utilization profiles, the company's DBMS can be used in all areas for enterprise data warehouse applications. EXASOL customers gain a decisive competitive advantage through a high performance DBMS for data analysis and decision support at optimal TCO. In 2004, EXASOL was awarded the prestigious European IST Prize for its powerful product. Currently, EXASOL is the multiple record-setter in the international TPCTM-H benchmark category, which is recognized around the world as the performance test for data warehouse solutions.
For more information, please visit www.exasol.com.

About mayato GmbH
The research and consulting company mayato offers the complete portfolio of professional services in business intelligence: The “Think” unit investigates current trends, markets, best-practise approaches, and technologies in BI. Consultants in the “Act” division design and realize integrated and flexible architectures for Business Analytics. Statistics and data mining experts in the “Analyze” branch support enterprises in measuring business process efficiency with innovative metrics. More information at www.mayato.com.

EXASOL AG
Neumeyerstr. 48
90411 Nürnberg
Monika Götzmann
Tel: 0911 23991-300
E-Mail: presse@exasol.com
Weitere Informationen erhalten Sie unter:
www.exasol.com

Pressekontakt:
HBI GmbH
Antonia Contato
Tel: 089/993887-42
E-Mail: antonia_contato@hbi.de