(openPR) - Innovative database technology for Sony Music Entertainment Germany
Nuremberg, Germany, October 4th 2010 – EXASOL, a leading provider of a powerful database management system (DBMS) for precise data analysis, announced today that Sony Music Entertainment Germany will implement its innovative data warehouse (DWH) solution EXASolution for data analysis and monitoring.

Sony Music Entertainment Germany GmbH is a division of Sony Music Entertainment, one of the world's leading music companies. The EXASolution data warehouse will partially replace the existing Sybase IQ database and will be used to analyse merchandise and sales in the DACH region (Germany, Austria and Switzerland) as well as to monitor all customer data. The Sybase IQ database will be migrated gradually and the Cognos BI front end integrated into the new system.

EXASolution, the database solution from EXASOL, is specially designed to meet data warehousing and business intelligence requirements. At Sony Music Entertainment Germany, the system will allow internal reports to be created more quickly using the Cognos BI Suite as well as enable highly complex data analyses. Costs are also reduced, as the solution is based on intelligent algorithms and runs on cost-effective standard hardware. A further advantage is that EXASolution is fully automatic, thus greatly reducing administrative work.

“At Sony Music Entertainment Germany, we are replacing a competing solution like Sybase IQ for the first time," says Steffen Weissbarth, CEO of EXASOL. “EXASolution is developed exclusively in-house and, thanks to its speed, it offers our customers high-performance database technology and valuable added value.”

“Reliable and fast support, better customer service and proven expertise are the major advantages offered by companies in the German-speaking region like EXASOL,” explains David Hodge, IT Director at Sony Music Entertainment Germany. “We are very satisfied with this collaboration and the greater variety of analytical options offered by EXASolution.”

About EXASOL AG
EXASOL AG is a leading provider of next generation database management systems (DBMS) for high performance data research and analysis. Thanks to its optimum support of complex utilization profiles, the company's DBMS can be used in all areas for enterprise data warehouse applications. EXASOL customers gain a decisive competitive advantage through a high performance DBMS for data analysis and decision support at optimal TCO. In 2004, EXASOL was awarded the prestigious European IST Prize for its powerful product. Currently, EXASOL is the multiple record-setter in the international TPCTM-H benchmark category, which is recognized around the world as the performance test for data warehouse solutions.
For more information, please visit www.exasol.com.

About Sony Music Entertainment Germany
Sony Music Entertainment Germany is a division of Sony Music Entertainment, one of the world's leading music companies. The German company is headed by Edgar Berger, CEO of Sony Music Entertainment GSA, and operates in the German-speaking region based on a network of repertoire companies and creative A&R units. International superstars, including Justin Timberlake, Evanescence, P!nk, Shakira, Foo Fighters, Bob Dylan, Beyoncé, Eros Ramazzotti, Bruce Springsteen, Kelly Clarkson, Audioslave and System Of A Down, as well as top local artists like Silbermond, Peter Maffay, Die Fantastischen Vier, OOMPH!, Laith Al-Deen, Revolverheld, Die Happy, Yvonne Catterfeld, Andrea Berg, Udo Jürgens and Annett Louisan, are among the broad roster of artists who work with Sony Music in Germany. Some of the most successful and influential music labels worldwide, such as Arista, Columbia Records, Epic Records, Jive, J Records, LaFace, RCA Records, Sony Music Nashville and Sony Music International, are part of the Sony Music Entertainment family. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

Contact:
EXASOL AG
Neumeyerstr. 48
90411 Nürnberg
Germany
Monika Götzmann
Tel: 0911 23991-300
E-Mail: presse@exasol.com
More information:
www.exasol.com

Press contact:
HBI GmbH
Antonia Contato
Tel: 089/993887-42
E-Mail: antonia_contato@hbi.de