(openPR) - Seattle, WA -- Not yet finished showing support for the cancelled syndicated TV series Legend of the Seeker, fans are organizing an online voting campaign to nominate a "Favorite TV Fantasy Hero" category for the People's Choice Awards and at the same time are mobilizing to drive up sales of the 2nd season DvDs and Blu-Ray. Legend of the Seeker failed to win a third season due to the loss of approximately 1/3 of its North American viewing audience when the Tribune Station Group dropped the show in March.

Having raised almost $30,000 in a few months to show fan support for the show in trade publications, fansite SaveOurSeeker.com is now asking fans to collectively propose and vote for a new category in the People's Choice Awards. Now accepting public submissions for a new category (www.peopleschoice.com/pca/categories/vote.jsp), the People's Choice Awards represents a new opportunity to increase visibility and viewership for Legend of the Seeker. Seeker fans intend to leave their mark on the awards by proposing the "Favorite TV Fantasy Hero" category.

But recognizing that DvD and Blu-Ray sales of the second season will make a big impact on decision-makers, Legend of the Seeker fans are also organizing online and offline campaigns to introduce new viewers to the show. Ideas include setting up viewing parties at science fiction conventions, churches, community centers, libraries, and schools. Fans are also asking their local libraries to add Legend of the Seeker to their video collections.

The Tribune Company brought in approximately 1/3 of Legend of the Seeker's viewers through 24 of its stations. However, due to their financial difficulties, Tribune dropped the show in March as a cost-cutting measure. Tribune has been struggling with a devastating bankruptcy that was forced by a leveraged buyout in 2008. The loss of 800,000 viewers reduced Legend of the Seeker's ratings and market share significantly. ABC Studios, which owned the show, was unable to find a distributor to replace Tribune.

Since April 2010 Legend of the Seeker fans have been purchasing supportive advertising in trade publications, organizing convention giveaways and parties, and coordinating letter writing campaigns to networks and television stations. Seeker fans also regularly discuss the show on blogs, forums, and Twitter. Operation LOTS More is helping to increase visibility for the show in the blogosphere.

Legend of the Seeker is based on the Terry Goodkind Sword of Truth novels. Save Our Seeker and Save The Seeker are fan-created campaign slogans. Although Terry Goodkind has expressed encouragement to the fans, the Save Our Seeker and Save The Seeker fan initiatives do not represent Pacific Renaissance Pictures, ABC Studios, or Terry Goodkind. Legend of the Seeker and Sword of Truth are protected trademarks.

Operation LOTS More is a pro bono publicity campaign organized by Xenite.Org Publicity. The campaign does not directly represent any Legend of the Seeker fans, Terry Goodkind, ABC Studios, Pacific Renaissance Pictures, the Tribune Company, or The People's Choice Awards.

Publcity Specialist
Xenite.Org Publicity
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