(openPR) - Ibstock has launched a new, free to download ‘Brick App’ specifically designed to allow customers to order samples, view technical specs and access stockist information, all at the touch of a button from their mobile phones.

The new Ibstock Brick App, which is the first of its kind, has been developed as a mobile brick selector for use on Smartphones such as the Blackberry and iPhone. Offering excellent functionalities including the ability to quickly and easily order brick samples, thumbnail and full size quality images and full technical specifications for more than 450 Ibstock bricks, the new online tool is set to save valuable time, allowing builders to stay onsite for longer.

Andrew Halstead-Smith, marketing manager at Ibstock, commented: ”Technology is continually evolving and recently there has been as massive surge in the uptake of mobile phone applications. These new developments have enabled us to provide a better service to our customers, making their working day even easier.

“Our newly launched Brick App will provide customers with access to our comprehensive range of bricks, within a few seconds, anytime, anywhere and for free. Just as we did when we launched our revolutionary product portfolio and online brick selector, we are changing the way in which the brick industry does business and setting a new standard in service.”

The new Ibstock app allows users to find bricks based on colour, type, texture, size and name, as well as find the nearest Ibstock stockist.

To download the Ibstock Brick App for free, visit www.ibstock.com/mobile from your mobile phone internet browser. For more information on any of the Ibstock range of products and literature visit www.ibstock.com.

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In 2009 Ibstock won 35 national awards for its innovative products and business practices. At the 2009 BDA Brick Awards, Ibstock won 9 awards, as well as the Supreme Award and was shortlisted for 46 projects in 13 categories.

The company was also awarded the apprentice of the year award for the second year running, won the Civic Award for Best Public Building, won 9 awards at the Ceramic Industry Health and Safety Awards, and was presented with the Industry Innovation Award at the British Ceramic Industry Awards.

As the UK’s largest brick manufacturer, Ibstock invests heavily in ensuring a more sustainable future through its manufacturing, its communities and its products - over £55 million since 2003.

The company offers an unrivalled choice of almost 500 different competitively priced products in its extensive range, which includes prefabricated brickwork components, rainscreens and a diverse selection of special shaped bricks and pavers.

All Ibstock’s products are backed by its unique technical, design, stockist and site support services and comprehensive information - website and literature. Almost 200 years’ brick making experience is sustained by Ibstock’s national network of 22 factories and distribution centres.

www.ibstock.com

For further press information contact/reader enquiries:
Nikki Poyser, IAS B2B Marketing, Clarence Mill, Clarence Road, Bollington, Cheshire, SK10 5JZ. Tel: 01625 578 578 Fax: 01625 578 579, email nicola.poyser@iasb2b.com.

For further product/technical information, contact:
Ibstock Brick at Leicester Road, Ibstock, Leicestershire, LE67 6HS. Tel: 01530 261999 Fax: 01530 257457.