(openPR) - Munich, September 20, 2010. amiando (www.amiando.com), the online tool used to organize more than 100,000 events, makes an interesting study available for free about the usage of Twitter before, during and after events and provides useful recommendations how organizers can use these findings to make their events a success.

amiando collected more than 31,000 tweets posted by almost 10,000 active Twitter users at ten different events worldwide and analyzed it to provide important findings and recommendations for event hosts.
The complete survey is available for free on:
www.amiando.com/SocialMediaStudy.html

Fact 1: Twitter Behavior at Events
The activity level of Twitter usage does not depend on the size of the event. The ratio of users that tweet about the event to event participants ranges from ten percent (i.e. every tenth person at the event posts about the it) up to 800% (i.e. eight times as many people tweet about the event as there are participants).

Fact 2: Social Media and the Event Lifecycle
60% of all Twitter communication takes place while the event is being held. The remaining 40% split evenly before and after the event – apart from a second spike a few days after the event. Over the various phases of the event lifecycle the quality of the tweets changes.

Fact 3: Social Media Power Users
Power users account for a large share of all tweets about the event: 35% of users posted 80% of the Twitter content.

The full study is available for free at www.amiando.com/SocialMediaStudy.html

About amiando
amiando is a pioneer for online registration and ticketing. Since its founding in 2006 amiando has become a leading software-as-a-service platform for professional events.
amiando’s products help event organizers reach a professional level of event organization that until now was only reserved for large corporations and event agencies. All tools are online-based and immediately available for use, no software installation required. Over 100,000 events worldwide use amiando, among them such prestigious names as Facebook, BMW, UNESCO, and Telefónica O2.
amiando has been awarded numerous prizes for its innovative products, among them the “Technology Pioneer of 2010” at the World Economic Forum, and the „eco Internet Award” as the best business client portal. The company is supported by prestigious Venture Capitalists such as Wellington Partners, Adinvest, and a network of international Business Angels

amiando AG
Dennis von Ferenczy
Phone: +49-89-5 52 73 58-32
Tumblingerstr. 23
80337 Munich
Germany
dennis.ferenczy@amiando.com