ON THE ROAD WITH VECTORFORM’S ADVERTISING MAGIC SHOW

Munich, September 14, 2010—Fresh from two successful showings in the United States, Vectorform will debut a new sampler of digital experience innovation at the Microsoft Advertising booth at DMEXCO in Cologne, Germany. On Wednesday September 15 and Thursday, September 16, 2010 product and marketing specialists from Vectorform Munich will demonstrate new capabilities in digital communication, and host the first European showing of Vectorform’s highly-anticipated adaptation of Germany’s classic, multiplayer game The Settlers of Catan.

In addition to The Settlers of Catan, conference attendants can explore several iconic titles for Microsoft Surface. Vectorform’s Game Pack for Microsoft Surface will provide the customers with unique, instantly engaging experiences. Marketing and advertising executives at DMEXCO will have the chance to play Galactic Alliance, a multiplayer tower-defense game, Surface DJ, an intuitive music composer, and The Ancient Game of Go, a complex game of strategy.

Microsoft Surface is an innovative computing platform that responds to touch, natural hand gestures and real-world objects placed on the display. With a large, 360-degree, horizontal user interface, Surface offers a unique gathering place where multiple users can come together to interact with content and each other--making it a compelling proposition for digital marketers and advertisers. A true multi-touch, multi-user social computing platform, Vectorform has developed Surface solutions for the entertainment, automotive, retail, education, technology, defense and health industries for clients including BMW, NBC, Chrysler, Cook Children’s Medical Hospital and many more.

While Vectorform’s showing at DMEXCO will be presented on Microsoft Surface, the company provides technology-agnostic solutions for any screen. Succeeding in the highly-competitive digital space through superior user experience design and persistent innovation using emerging technologies, Vectorform has established itself at the leading-edge of Natural User Interface (NUI) design, and development for touch-enabled platforms, including Windows 7, Microsoft Surface, iPhone, and iPad. Vectorform’s Executive Studio Director, Jon Pielak says “Catan gave our team the opportunity to stretch the NUI interaction paradigms quite a bit further than they’ve gone before. There are human factor models we’ve re-invented that will be used around here for some time, at least until the next great innovation.”
 

Vectorform is a global digital experience studio. A 100-person collection of engineers, artists, entrepreneurs and intellectuals, Vectorform has been innovating in the digital space for over a decade.
Vectorform provides full-spectrum strategy, design and technology services for any digital experience a user can see, touch or effect. Vectorform’s solutions, from incubation efforts to commercial implementations, captivate users on the web, desktop, mobile, console, in-vehicle and next generation devices. Inspired by a collective love of design, and relentless enthusiasm for emerging technology, Vectorform’s mission is to create the next iconic experience.
Vectorform’s work is used in Training and Simulation, Customer Experience, Brand Awareness, Product Development and Process Improvement scenarios. Featured work can also be seen at Vectorform.com

Vectorform GmbH
Karstrasse 35
80333 München
Germany

Press Contact:

Alissia Iljaitsch
Product Strategist
T +49(0)89452352105
ailjaitsch@vectorform.com
www.vectorform.com

This release was published on openPR.