08-13-2010 09:08 AM CET - IT, New Media & Software
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Demand for High Capacity Hard-Disk Drives Intensifies with Digital Content Explosion: GfK Asia

Press release from: GfK Asia Pte Ltd

August 13, 2010, SINGAPORE – The current era of digital content explosion has been spurring growing demand for greater digital data storage space among content hungry consumers, and the thriving hard disk drive (HDD) market has resulted in increasing affordability. GfK Asia findings show that cost per gigabyte (GB) in the Asian* region shredded between 23 to 40 percent within the last two years**, with the price decline steeper in mature economies such as Singapore, Hong Kong, Taiwan and Korea, compared to emerging countries like Indonesia, Malaysia, Thailand, and Vietnam.

The recent years have seen growth spurts in sales of higher capacity disk drives—a clear indication of consumers’ insatiable appetite for digital storage space. GfK Asia’s IT retail panel in Asia revealed that consumers in the region spent close to USD103 million on some 908,000 units of 1 terabyte (TB) HDDs in the last two years, translating to an average cost of USD113 per 1TB. Reports also showed that mature economies tend to grow at a faster rate, registering a seven fold (765%) increase in sales of 500GB storage disk in a matter of just two years, while sales of 750GB capacity ones grew 13 percent in the last year alone**.

“Since making its entrance into the market in the first half of 2007, 1TB hard disk drives have also been showing marked improvement in sales, having grown significantly by 30 percent within the last quarter (Apr – Jun10) despite its considerably high selling price which averaged USD148,” observed Mr Gerard Tan, Regional Account Director for IT at GfK Asia. “A 1TB hard disk offers endless possibilities in digital content storage as it would mean having convenient access to more than 700 days of non-stop music, approximately 300,000 high resolution digital photos, or 250 DVD films.”

“Notebooks and netbooks nowadays are getting smaller, if not thinner; and emphasis is placed on greater performance. Given the relatively small dimension; the typical internal 2.5" HDD is hard-pressed for space allocation; and as such, consumers often have a secondary external storage as a standby,” said Mr Tan.

Consumers in maturing countries such as Taiwan are seen to be snapping up external high capacity HDDs, and 3.5” 1TB and above storage capacity is the fastest growing segment which registered 567 percent growth in sales when comparing year-on-year findings. In emerging economies, cost per gigabyte have dropped by over a fifth (23%) in two years, and this brought about a corresponding 65 percent hike in sales during this period of time. Sales of 500GB storage drives grew almost 545 percent in two years, while that of 750GB in size increased by 48 percent.

“With the latest developments in the constantly evolving PC market and Internet environment, such as introduction of the new iPad, higher broadband speeds, greater access to WIFI zones, coupled with existing compression modes—from imaging to audio-visual, and users requiring greater storage space for all types of digital content, demand for high capacity digital storage space is likely to continue being strong in the foreseeable future,” concluded Mr Tan.

About GfK Retail Panel
The GfK Retail Panel is a regular survey monitoring sales of specific products and product categories, using a range of Internet, retail outlets and companies to provide trade and industry highly accurate and up-to-date information on various segments of the market, including technical consumer equipment, optics, and automotive.

Notes:
* Asian market surveyed: Hong Kong, South Korea, Taiwan, Malaysia, Thailand, Indonesia, Vietnam, and Singapore.
**Survey periods
- One year: Jul 09 – Jun 10
- Two years: Jul 08 – Jun 10
- Year on Year comparison: Jul 09 – Jun10 vs Jul 08 – Jun 09

About GfK Asia Pte Ltd
A part of the global GfK Group, GfK Asia has over 25 years of experience providing reliable retail and technology market data in Asia. Our analysts track a broad range of consumer products, including technical consumer equipment, optics, automotive, and gaming software. GfK Asia covers more than 160 products and over 918,000 models, collecting monthly data from over 8,000 specialist / independent shops as well as over 560 organized retailers with approximately 15,000 outlets. Based in Singapore, GfK Asia offers extensive coverage of Singapore, Malaysia, Thailand, Indonesia, Korea, Taiwan, Hong Kong, Vietnam, Philippines, and India.

The GfK Group
The GfK Group offers the fundamental knowledge that industry, retailers, services companies and the media need to make market decisions. It delivers a comprehensive range of information and consultancy services in the three business sectors Custom Research, Retail and Technology and Media. The No. 4 market research organization worldwide operates in more than 100 countries and employs over 10,000 staff. In 2009, the GfK Group’s sales amounted to EUR 1.16 billion. For further information, visit our website: www.gfk.com. Follow us on Twitter: www.twitter.com/gfk_group.

Seraphina Wee
GfK Asia Pte Ltd
One George Street
#22-01, 1 George Street
Singapore 049145

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