(openPR) - On the 11th of November Gene Zarkin (‘Zarkin and Partners’ Branding Agency) held a seminar ‘Positioning in PR’, which was organized by the ‘Victory’ magazine was held in Saint-Petersburg (Russia). The seminar was attended by the leading experts of St. Petersburg companies: Top Service Cleaning, ‘Russian Duke’, ‘Project 111’, ‘Medline-Express’ and others. The seminar participants got information about the peculiarities of positioning in PR based on examples of marketing strategies that were worked out for both famous consumer brands in Russia and the USA (for example, Ralf Ringer shoes, the analogue of ECCO in the Russian market) and for the companies that work in the B2B market (PR campaign ‘System Sensor’ vs. ’Hone Alone’ for the ‘Unitest’ Company, Moscow).
Saint-Petersburg's branding advertising agency "Zarkin and Partners" specializes in the development of branding strategies and provides services to its clients throughout Russia and the countries of former USSR in cooperation with US branding agency DBD International.
To get results from the advertisement of your products and services as well as your PR campaigns, it is necessary to develop advertising and PR messages very precisely and make the brand itself as attractive to your target public as possible. It is also necessary to decide about the brand positioning so that you can reach your customers through the information noise with minimum costs.
Agency "Zarkin and Partners"
Ligovsky avenue, 10, office # 3139
Saint-Petersburg, 191036
Russian Federation
(Business center of hotel "Octyabrskaya", entrance from the 1st Sovetskaya street) pr2@zharkin-partners.ru
Phone: 7-812-9717078, 7-812-5781569, 7-916-1165482
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