WEB SERVICES

With an Internet marketing strategy in place, a company or organization can experience results for far less than traditional marketing/advertising normally affords. We provide an assortment of Internet marketing services focused on promoting a website on the major search engines as well as major directories chosen based upon your unique target market. We realize that just more targeted traffic is not needed; leads, sales, and relationships are also required. Volume as well as quality of traffic is essential for any website. Because of this need, to stop at search engine optimization and online advertising, quite candidly, would be ignorant! It's important that a website not only brings in the right traffic, but that it also is designed, written, and focused from a marketing perspective.

Web Marketing includes the following:

* Online promotion
* Search Engine Optimization

Online Promotion

Web promotions are an important part of our website maintenance services. We offer ethical search engine marketing solutions to e-commerce and web-based companies, helping site owners in promoting their businesses by placing them in the list of the major search engines. We offer optimizing solutions to the pages by thoroughly analyzing them and also by suggesting improvements that may enhance the page views and sessions of the site. We also enable easy loading of web pages to ease the process of updating and creating the website.

To ensure that a site does not lapse in obscurity on the Internet, we ensure that sites are monitored continuously and kept up-to-date with the latest information, at regular intervals of time. In order to keep the site updated we continually monitor the site to ascertain that the metatags are re-worked upon, important key words are added, content is written accordingly and the site is submitted to the major search engines on a regular basis.

With a vast experience in the field of website development and promotion, Compare Infobase has helped many web sites gain the top ten positions on all influential search engines which automatically enhances the business of the client.

Search Engine Optimization

An integral part of web business is the activity of driving traffic to the site. This is where website optimization comes in. Compare Infobase has been providing cutting edge technology in this field. Our unsurpassed search engine optimization techniques and submission methodology are guaranteed to get a website positioned on the top of the search page list on the leading search engines and directories. The factors that we keep in mind are:

# Search Engine Submission: This enables the website to be listed on top search engines like Google, Yahoo! search, MSN search etc.

# Search Engine Optimization: This involves alteration of the site to improve its rankings by using meta-tags and by using the right content and keywords. This includes:

* Meta-tags— Placing title tag, meta-tag description and meta-tag keywords on every page of the site.

* Content— Developing the content in such a manner that the most important and popular keywords are used throughout the website.

* Keywords Planning— The best keywords are then sorted out after having a look at the popular keywords that are being used by the target audience.

* Link Exchange— Search engines also give importance to the number of links placed on a website, so it is very essential that the site is linked with some good and popular sites.

# Search engine promotion or marketing: Under this process, using pop-ups, banner-ads and e-mail support the overall marketing of the site.

Compare Infobase Ltd (CIL) grows online and offline Internet initiated global businesses in diverse verticals.

CIL, established in the year 1998 as a Zero Debt company by Mr. Simarprit Singh, is an ISO 9001:2000 Certified Company. CIL was established and developed with a vision to incubate and ideate end-to-end solutions for websites and e-businesses. The company started with 50 employees in Delhi. Slowly and steadily, the company grew and today it has over 170 professionals, spread across our two regional offices in India and one international office in US. These professionals working as a team in Compare family are qualified & experienced web developers, content developers, cartographers, designers, surveyors, data collectors and managers.

Our core expertise lies in Content Development, Software development, Maps and Geospatial Services, Custom Application Development, Offshore Product Development, Web Services, management of captive units and our role as an independent vendor.

We have an established business presence in verticals as diverse as Maps, Travel, Handicrafts, Greetings, Celebrations & Festivals, Real Estate, Education and Media. In addition, we carry the potential of diversifying into any online business vertical, which makes us a multifaceted company with numerous divisions following distinct traits. We own and manage more than 500 websites and portals. Also, we have over 2000 domain names in our domain bank.

We have been a member of NASSCOM, the apex body of Indian Software and Service companies, for the last six years. We are also associated with Confederation of Indian Industries (CII), India's premier business association that has a direct membership of over 6300 organisations from the private as well as public sectors.

C-62, Community Centre
Janakpuri, New Delhi - 110058

This release was published on openPR.