(openPR) - In six years, China’s Cinema revenues increased sixfold as revenues surged from less than 1 billion Yuan (US$ 148 million) in 2003 to more than 6.2 billion Yuan (US$ 915 million) last year. Box office growth should continue in 2010, as revenues are expected to cross the 10 billion Yuan (US$ 1.47 billion) milestone in 2010.

This surge in box office reciepts has partly been driven by a significant increase in the average ticket price, which went from a bit more than 1$ in 2003 to 3.5$ last year.

In addition, this flourishing market, the third largest in the world in terms of movie admissions, has also been fueled by a significant increase in cinema attendance, as the number of movie goers soared 150% from 2003 to 2009.

Graph: dataxisnews.com/?p=19776

To understand the rationale for this significant surge in movie admissions, it is interesting to note that the recent dynamic in movie production has been closely linked to the phenomena. Today, with around 500 movie productions expected for 2010, China is the third largest movie producer in the world after India and the U.S. On the other hand, Cinema going has started to deeply take root in Chinese habits; a trend that is encouraged by the current emergence of a strong middle class in the country.

DATAXIS, is an international market research and statistical intelligence company that covers 4 play markets worldwide. Our online database: www.dataxis.com contains detailed and up to date data on subscribers, revenues and ARPUs as well as annual forecasts on major operators and technology suppliers. Our news website: www.dataxisnews.com is a great tool to keep telecom professional up to date on the latest developments of the industry. In addition, we also publish our own analyses and Press Releases, under the Dataxis Views Section, that cover different regions worldwide: Middle East, Africa, Asia Pacific, Europe, North America, and Latin America.

Dataxis Headquarter
8, Rue Armand Moisant
75015 Paris - France

Dataxis Maroc SARL (Moroccan Office)
3 Rue Calavon Boulevard Abdelmoumen
Casablanca - Morocco
Ms. Alkhansa Belouali
alkhansa.belouali@dataxis.com