(openPR) - LA JOLLA, CA July 7, 2010 / Innovative effects designer and video technology developer NewBlue, Inc. today announced a set of exciting, no charge updates to their entire line of VideoFX effects plugins for Sony Vegas, Adobe Premiere, Apple Final Cut, Avid Liquid, Corel VideoStudio and other leading video editors today. Entitled Release 4, these enhancements, which add functionality and enrich ease of use, are available now for download for existing NewBlueFX customers.

The new Release 4 video plugins offering extends the current NewBlue products with support for Adobe's new CS5 releases of Premiere Pro and After Effects, improved user interfaces for EDIUS users and significant performance improvements and installation experience for Windows users. In addition, the company’s bestselling video stabilization software, NewBlue Stabilizer, has been extended to include Rolling Shutter support, key to video Digital SLR users. The release boosts the NewBlue VideoFX product line and increases the synergy with NewBlue’s strategic partners, such as Adobe, EDIUS and Sony.

"We're pleased to offer this new release to our customers at no charge," says Melissa Jordan Grey, NewBlue's CEO and chief creative officer. She adds, "With a simple download and reinstallation, users instantly gain performance improvements and an array of new functions."

Enhancements in Release 4 include:
• 64 bit support for Adobe CS5: After Effects and Premiere (Mac and PC)
• New Windows Installer: install multiple platforms simultaneously, improved 64 bit support
• "Check for Updates" feature: button in Info dialog provides information about the latest bug fixes, features, and download link.
• EDIUS Improvements: new EDIUS-centric UI, more integration, faster processing time, consolidated fixes
• Tool Tips: all controls have tips that appear when you cursor over the function
• Double-click reset for NewBlue UI controls
• Stabilizer: new rolling shutter support, consolidated fixes and improvements
• Significant CPU optimization for all Windows products

NewBlue VideoFX packages are compatible with major video editing software platforms, including Adobe After Effects, Adobe Premiere, Adobe Premiere Elements, Adobe Premiere Pro, Apple Final Cut Pro, Apple Final Cut Express, Avid Media Composer, Avid NewsCutter, Avid Symphony, Avid Xpress, Corel VideoStudio, Pinnacle Studio, Sony Vegas, Sony Vegas Movie Studio and Grass Valley EDIUS. Available products include NewBlue Art Blend, NewBlue Art Effects, NewBlue 3D Explosions, NewBlue 3D Transformations, NewBlue Film Effects, NewBlue Motion Blends, NewBlue Motion Effects, NewBlue Paint Blends, NewBlue Paint Effects, NewBlue Sampler Pack, NewBlue Stabilizer, NewBlue Video Essentials, NewBlue Video Essentials II, and NewBlue Video Essentials III.

Registered NewBlueFX customers may obtain their Release 4 update by visiting www.newbluefx.com/downloads.html.

NewBlue, Inc. develops innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue creates and licenses a range of proprietary technologies- including a series of NewBlueFX video technologies, the NewBlue Audio Engine and Audiomatrix technology platform- that meet the varied multimedia needs of mid-and large-sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX product line in 2006 to meet the needs of digital video editing enthusiasts.

The NewBlueFX collection of software plugins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5
audio-oriented plug-in collections and over 20 video-oriented tools, effects and transitions for Adobe After Effects; Adobe Premiere; Adobe Premiere Elements; Adobe Premiere Pro; Apple Final Cut Pro; Apple Final Cut Express; Apple Motion; Avid AVX 2 and higher NLEs, including: Media Composer, NewsCutter, Symphony and Xpress; Avid Liquid, Corel (formerly Ulead) Video Studio; Pinnacle Studio; Sony Vegas Pro & Sony Vegas Movie Studio; and Thomson Grass Valley (formerly Canopus) EDIUS.

NewBlue, Inc
7514 Girard Avenue, Suite 1-314
La Jolla, CA 92037
Contact:
Sandy Berman
VP, Marketing
919-308-3110