(openPR) - On November, 28 the 4th International Summit of Brand Leaders in Moscow (Russia) came to its end. On the last day of the Summit which took place in Marriott Grand Hotel the leaders of the most famous Russian companies gave a speech on branding: David Yakobshvili (Wimm-Bill-Dann Company), Andrey Berejnoy (Ralf Ringer Company), Aleksandr Davankov (Faberlic Company), Irina Eldarhanova (Konfael Company). A special interest was sparked by the discussions of the directors and owners of the advertising agencies: Jean-Luc Viard-Gaudin (Identica), Aleksandr Filurin (Melehov and Filurin), Gene Zarkin (Zarkin and Partners).
The results of the Summit have showed how important are the correctly developed branding strategies, innovations, effective management and attentive, honest attitude to the consumers. Russia’s future joining the WTO will undoubtedly increase the level of competition for all national brands, that’s why the drastic changes in this sphere need to happen as soon as possible.
Saint-Petersburg's branding advertising agency "Zarkin and Partners" specializes in the development of branding strategies in cooperation with US branding agency DBD International. The development of a branding strategy includes working out the brief (together with the ordering party), conducting marketing studies (surveys) using a special methodology (which includes surveys on positioning) and creating promo slogans and messages for PR and advertisements. The development of a branding strategy can also include naming, i.e. working out the brand name and its testing.
The branding itself - that includes the development of a logo (trademark) design, a brand style, a package design, a concept of printed advertisements, a promo design and scenarios of advertising spots - is developed in cooperation with the partnership agency DBD International EXCLUSIVELY based on the created branding strategy.
Having an intelligently developed advertising and PR strategy and creating your advertisements and PR based on the unified branding strategy will allow you selling your products and services in larger quantities and at higher prices.
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