(openPR) - London, UK, December 1 2006 – First Direct Bank discuss how their podcasting campaign is helping them maximise the online channel, build relationships with customers and add to their bottom line; PricewaterhouseCoopers introduce their podcast series and outline some of the internal guidelines you need in place for a successful campaign; Sun Microsystems share how they are using podcasts as a B2B communication tool. These are just some of the session confirmed at the European Corporate Podcasting Summit in London, UK, March 19 – 20, 2007.
The Corporate Podcasting Summit is specifically designed to help the business community understand how they can integrate the podcast into their internal and external communication activities for profitable gain. “ We all know podcasting is big in the hobbyist, or private podcaster, domain, “ says summit host, Anita Yaa Agyeman, who continues, “what this show sets out to do is highlight how the podcast is also helping organisations across multiple sectors create dialogue with customers, engage with employees and boost bottom line profitability so the companies out there that are ready to take the plunge can do so knowing they are not just jumping into the void.”
Keen to confirm a heady mix of big business, independent organisations and not-for-profit associations on the agenda, the Corporate Podcasting Summit also confirms case studies from Alcatel, the European Food Information Council, a London livery company and Edelman. There are still a number of speaking and sponsoring opportunities available at the show and more information is available at www.podcast-summit.com/europe
7-9 Fashion Street, London, E1 6PX, United Kingdom
Tel: +44 [0] 20 7375 7196
Toll Free from USA: 1 800 814 3459 x 318
Email: anita@firstconf.com
SKYPE: anita_yaa
• First Direct Bank will discuss how their podcasting campaign is helping them maximise the online channel, build relationships with customers and add to their bottom line
• PricewaterhouseCoopers will outline how companies can prepare themselves for podcasting and blogging (internal guidelines and damage limitation)
• Alcatel Telecommunications will case study their Podtraining project for employees and clients launched in September 2006
• A London livery company will outline how their podcasting campaign offered a new way to communicate with members and engage with them in a way they have not yet been able to do
• The European Food Information Council will discuss how podcasts offered a simple, listener friendly way of disseminating complicated information to their community.
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