(openPR) - Web seminars (webinars) are a well established communications tool in the monoculture of the USA. But how can they be as effective across the complex and diverse European marketplace?
MaCS has the answers.
On December 6th 2006 at 18:00 CET, MaCS USA (in association with the NorCal BMA International Marketing Roundtable) is conducting a live webinar entitled, “How to Stage an Effective Webinar in Europe – It’s more than Translation”.
Join Lisa Glover, (IDG Associate Director and webinar expert at IDG Global Solutions in the UK), and Wolfgang Tittmar (Founder and President of MaCS Marketing Communication Services) to learn:
* Why webinars are an increasingly important marcom tool
* How to ensure your webinar delivers value both to your audience, and to your business (e.g., lead generation)
* Strategies for managing language and cultural differences when executing a pan-European webinar
Date: Wednesday, December 6, 2006
Time: 6 p.m. to 6:45 p.m. CET
9.00 a.m. to 9.45 p.m. PST
MaCS GmbH is a full-service B2B communications agency with headquarters in Oberschleissheim near Munich, Germany. Since 1994, MaCS has focused on delivering creative and effective marketing communications and public relations for the European IT and high tech industry. MaCS works for German enterprises, for the European headquarters of international companies, and for American companies seeking to succeed in the European market. Worldwide, MaCS maintains offices in San Francisco, Munich, and London.
More information: www.macs.de/en
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