(openPR) - At a time when the home video market appears to be doomed in many countries, specially those where piracy and / or digital usage are spreading at a rapid pace, Germany’s home video industry continues to hold steady, and even reaches record levels, as it was the case in the first quarter of 2010.

In 2009, DVD and Blu-ray unit sales increased 9% to 113 million, up from 104 million units in 2008 according to Dataxis Intelligence’s market research service. This uptake has partly been made possible by a 274% rise in Blu-ray sales, which amounted to 6.2 million in 2009. However, it is interesting to note that, unlike most home video markets, Germany’s DVD and Blu-ray industy did not see its DVD format sales decline; the format increased its unit sales from 101 million in 2008 to 107 million last year, a record high in the industry.

In terms of revenues, DVD sales stabilized at €1.26 billion in 2009, whereas Blu-ray revenues increased 184% to €119 million. The average price of a Blu-ray disc fell to €19.18 in 2009, down from €25.24 and €29.13 in 2008 and 2007 respectively.

Total home video sales increased 6.67% in 2009, reaching €1.38 billion, and thus recovering from the 3% decline of 2008, and surpassing the pre-crisis level of 2007.

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In the first quarter of 2010, video unit sales reached 28.6 million, increasing 14% from the same period last year. Although the average video price declined 4%, total Q1 revenues rose 9% to €330 million. Even with sales soaring 400%, the digital market, which generated €11 million in the first quarter, still holds a relatively low share in Q1 video revenues.

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DATAXIS, is an international market research and statistical intelligence company that covers 4 play markets worldwide. Our online database: www.dataxis.com contains detailed and up to date data on subscribers, revenues and ARPUs as well as annual forecasts on major operators and technology suppliers. Our news website: www.dataxisnews.com is a great tool to keep telecom professional up to date on the latest developments of the industry. In addition, we also publish our own analyses and Press Releases, under the Dataxis Views Section, that cover different regions worldwide: Middle East, Africa, Asia Pacific, Europe, North America, and Latin America.

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