(openPR) - Polish Free TV market is starting to rebound, with leading commercial broadcaster TVN reporting upward sales trends. The company said its advertising revenue for Q1 was in line with pre-crisis levels.

TVN, which operates in digital satellite pay television and online as well, reported a net profit of 64 million zlotys ($20.5 million) in the first quarter of 2010, after it posted a net loss of 29 million zlotys in the same period last year.

Although the 8% revenue growth was highly driven by a 32% increase in the satellite pay TV sales, advertising revenue did return to growth, thanks to an increase in both volume and price.

The company reported a 2.7% rise in ad sales, which reached 264 million zlotys (US$ 82.86 million) in Q1 2010, up from 257 million zlotys in the first three months of 2009.

It is interesting to note that with a 34% market share, TVN has led this slight rebound in the ad market in Q1. Polsat saw its market share in TV advertising go from 26% to 25%, while Poland’s public broadcasting corporation TVP held a 29% market share in Q1, compared to 32% during the same period last year.

The overall Polish free TV market recorded a +0.2% growth, reaching 780 million zlotys (US$ 245 million) in Q1 2010, up from 779 million zlotys a year earlier.

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Detailed figures and analysis on the Worldwide Free and Pay TV markets are available through Dataxis Intelligence’s market research service.

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