| 05-04-2010 05:40 PM CET - Advertising, Media Consulting, Marketing Research |
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TargetGov Instructs the Art of Creating a Powerful Capability Statement with Latest Teleconference
Press release from: TargetGov
(openPR) - Updates Added to Address Demands of Doing Business with the Federal Government
May 3, 2010 Washington DC. TargetGov will host its widely renowned national teleconference “How to Create a Power Capability Statement” Thursday, May 13th 2010. Gloria Larkin, President of TargetGov will teach new, updated information regarding capability statements now required by government agencies, with additional insights discussed related to decision-maker meetings. The hour-long updated teleconference also includes: the three types of capability statements, when to use and not to use a capability statement, the five key elements of a powerful capability statement, the common mistakes to avoid as well as several other tips for success.
The United States federal government is the world’s largest customer for all goods/services and doing business with them requires more than just attention to detail but an actionable strategy not built for commercial sales but specific to government procurement. A capability statement is one of the most influential documents for building a relationship with government agencies; consequently opportunities have been gained and lost for small business as a result. Mr. E. Sherman (a past attendee) said that “It was well worth listening to. I am going to change my Capability Statement... Great advice and material covered.” In addition to the information offered during teleconference, an exclusive 60 page Toolkit is available with registration. Ms. C. Hashim, a past attendee, says about the Toolkit “…The ideas given on setting up the core competency section were the most useful for us. They were ones that we had overlooked…The template was very helpful and, obviously, all the contacts listed are wonderful!”
The live teleconference, “How to Create a Power Capability Statement” will be held nationwide on Thursday, May 13, 2010 at 1:00 pm EST, 12:00 am CST, 11:00 am MST, and 10:00 am PST. Accompanying the session is the all-inclusive, 60 plus page toolkit detailing the dos and don’ts for effective capability statements, all for the fee of $87.00. All program participants are required to register on the TargetGov Website: www.targetgov.com/.
Gloria Berthold Larkin is the President of TargetGov and the National Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services. Larkin was most recently awarded the 2010 Maryland Women in Business Champion of the Year by the U.S. Small Business Administration and a Maryland Top 100 Women Award by The Daily Record.
About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of "The Veterans Business Guide: How to Build a Successful Government Contracting Business." Visit www.TargetGov.com
TargetGov at
Marketing Outsource Associates, Inc.
6044 Old Lawyers Hill Road
Elkridge, MD 21075
Gloria Larkin, President
glorialarkin@targetgov.com
866-579-1346
May 3, 2010 Washington DC. TargetGov will host its widely renowned national teleconference “How to Create a Power Capability Statement” Thursday, May 13th 2010. Gloria Larkin, President of TargetGov will teach new, updated information regarding capability statements now required by government agencies, with additional insights discussed related to decision-maker meetings. The hour-long updated teleconference also includes: the three types of capability statements, when to use and not to use a capability statement, the five key elements of a powerful capability statement, the common mistakes to avoid as well as several other tips for success.
The United States federal government is the world’s largest customer for all goods/services and doing business with them requires more than just attention to detail but an actionable strategy not built for commercial sales but specific to government procurement. A capability statement is one of the most influential documents for building a relationship with government agencies; consequently opportunities have been gained and lost for small business as a result. Mr. E. Sherman (a past attendee) said that “It was well worth listening to. I am going to change my Capability Statement... Great advice and material covered.” In addition to the information offered during teleconference, an exclusive 60 page Toolkit is available with registration. Ms. C. Hashim, a past attendee, says about the Toolkit “…The ideas given on setting up the core competency section were the most useful for us. They were ones that we had overlooked…The template was very helpful and, obviously, all the contacts listed are wonderful!”
The live teleconference, “How to Create a Power Capability Statement” will be held nationwide on Thursday, May 13, 2010 at 1:00 pm EST, 12:00 am CST, 11:00 am MST, and 10:00 am PST. Accompanying the session is the all-inclusive, 60 plus page toolkit detailing the dos and don’ts for effective capability statements, all for the fee of $87.00. All program participants are required to register on the TargetGov Website: www.targetgov.com/.
Gloria Berthold Larkin is the President of TargetGov and the National Procurement Committee Co-Chair for Women Impacting Public Policy. She is an expert at government procurement and related business development and marketing services. Larkin was most recently awarded the 2010 Maryland Women in Business Champion of the Year by the U.S. Small Business Administration and a Maryland Top 100 Women Award by The Daily Record.
About TargetGov:
TargetGov focuses on government procurement and related business development and marketing services including minority certification services, contract development (GSA Schedules, etc.), business development, proposal management and development, contract administration and expert federal contracting services. The parent company, MOA, provides corporate business development and marketing-related services including current customer analysis to determine profitability, client profiling, targeted prospect identification and list development, database, marketing plan and strategy development, graphic design, marketing communications and calendar development and execution (advertising, direct mail, fax, email, newsletters, postcards, brochures, etc.) Gloria Berthold Larkin is the author of "The Veterans Business Guide: How to Build a Successful Government Contracting Business." Visit www.TargetGov.com
TargetGov at
Marketing Outsource Associates, Inc.
6044 Old Lawyers Hill Road
Elkridge, MD 21075
Gloria Larkin, President
glorialarkin@targetgov.com
866-579-1346
News-ID: 130202
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