(openPR) - MANHATTAN, NY, November 15, 2006 - The Lion Brand Yarn Company (www.LionBrand.com) has received the coveted Consumer Goods Standard of Excellent for its own website from The Web Marketing Association as part of their tenth annual WebAward Competition for outstanding web site development. More than 2,300 web sites from 35 countries were adjudicated in 96 industry categories during this year's WebAward competition.

Entries were judged on top web site design, copy writing, innovation, content, interactivity, navigation, and use of technology.

“The web is a critical link between Lion Brand and its family of world-wide customers,” Ilana Rabinowitz of Lion Brand explains.

“We’re excited by this recognition from The Web Marketing Association since we work hard to provide meaningful tools, information and product availability to our customers in a way that makes it easy and inspiring for them to explore the creative universe of knit and crochet.”

The WebAwards’ competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, web site designers, creative directors, corporate marketing executives, content providers and webmasters.

For more information about the Lion Brand Yarn Company, contact Ilana Rabinowitz at (201) 804-3999 or send email to Ilana@lionbrand.com or visit the Lion Brand Web Site at www.lionbrand.com

About Lion Brand Yarn Company
The Lion Brand Yarn Company, is a 128-year-old entity and is America's oldest hand knitting yarn company. Founded in 1878, the company began operation in New York and has been a leading supplier of quality hand knitting and crochet yarns ever since. Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends while consistently providing its customers with the highest quality product, service and inspiration.