(openPR) - Overall Portuguese TV market remained flat in 2009, as the decrease in free TV revenues was offset by a growth in the pay TV market.

Portugal free TV market recorded a 4% year-over-year decrease in 2009, reaching €490 mln at the end of the year. However, Q4 results may indicate that the advertising market in Portugal is on its way to recovery, as free TV revenues increased 6% during the last three months of 2009, compared to the same period last year.

Leading media company and owner of SIC TV channel, Impresa saw its advertising revenues reach €41.5 mln in Q4, up from €38 mln in the fourth quarter of 2008.

Similarly, Media Capital’s advertising revenues increased 7% in Q4, compared to the last three months of 2008.

With around €50 mln of advertising revenues in 2009 and €230 mln of public funding, the Portuguese public broadcasting corporation RTP saw its revenues remain flat throughout the year.

On the other hand, pay-TV market was on the uptrend, as revenues increased 6.5% in 2009, up from €603 mln in 2008.

Consequently, total pay and free TV market in Portugal stabilized at around €1.12 bn in 2009.

.

Leading market research and data analysis firm Dataxis Intelligence will soon release its 2009 worldwide annual updates of pay and free TV markets.

DATAXIS, is an international market research and statistical intelligence company that covers 4 play markets worldwide. Our online database: www.dataxis.com contains detailed and up to date data on subscribers, revenues and ARPUs as well as annual forecasts on major operators and technology suppliers. Our news website: www.dataxisnews.com is a great tool to keep telecom professional up to date on the latest developments of the industry. In addition, we also publish our own analyses and Press Releases, under the Dataxis Views Section, that cover different regions worldwide: Middle East, Africa, Asia Pacific, Europe, North America, and Latin America.

Dataxis Headquarter
8, Rue Armand Moisant
75015 Paris - France

Dataxis Maroc SARL (Moroccan Office)
3 Rue Calavon Boulevard Abdelmoumen
Casablanca - Morocco
Ms. Alkhansa Belouali
alkhansa.belouali@dataxis.com
00212674179626