(openPR) - Overall Polish TV market saw a mitigated growth in 2009, as the collapse of free TV revenues was offset by a stabilization in the pay TV market.

In 2009, Polish pay TV revenues remained steady, reaching €945 mln at the end of the year, down from €950 mln in 2008, according to Dataxis Intelligence’s latest market data.

Pay TV revenues totaled 253 mln in Q4. Digital Satellite accounted for 70% of the market, whereas Cable TV represented 29% of revenues, and IPTV less than 1%.

In the Free TV area, Poland’s public broadcasting corporation Telewizja Polska (TVP), TVN and Polsat saw their yearly revenues fall significantly, from €1.3 bln to € 810 mln in 2009 (-38%).

Total pay and free TV revenues reached €1.75 bn in Poland in 2009, down from 2.25 bn in 2008, which represents a 22% y-o-y decrease.

Leading market research and data analysis firm Dataxis Intelligence will soon release its 2009 worldwide annual updates of pay and free TV markets.

DATAXIS, is an international market research and statistical intelligence company that covers 4 play markets worldwide. Our online database: www.dataxis.com contains detailed and up to date data on subscribers, revenues and ARPUs as well as annual forecasts on major operators and technology suppliers. Our news website: www.dataxisnews.com is a great tool to keep telecom professional up to date on the latest developments of the industry. In addition, we also publish our own analyses and Press Releases, under the Dataxis Views Section, that cover different regions worldwide: Middle East, Africa, Asia Pacific, Europe, North America, and Latin America.

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