(openPR) - Dresden, Germany, October 30th, 2006. On August 26th the new Bavarian nightclub „WS Club“ ( www.ws-club.de ) organized it's opening party, using Bluetooth Marketing as a new kind of mobile communication. In cooperation with Feelgoodradio ( www.feelgoodradio.de ) the Bluetooth Hotspot „Bluebot“ ( www.bluebot.eu ) developed by Haase & Martin GbR (from Dresden, Germany, www.haaseundmartin.de ) came into use to broadcast the nightclub's logo for free. During the party all guests could receive the logo by their own mobile phones to save it as a background image or to forward the image to friends by Bluetooth again. The idea of this marketing campaign was to offer free entry for those people at the next „VIP Free“ party who bring along the „WS Club“-logo with their mobile phones. Among all guests during the „VIP Free“ party on September 9th about 800 people came showing the logo on their mobile phones at the entrance and all were getting the free entry as promised at the opening party two weeks ago. The Bluetooth campaign was a great contribution to a successful event because days before many guests forwarded the logo to one another using the Bluetooth interface of their mobile phones. In that course the voucher was multiplied independently to advertise the new club in an easy way. The possibilities of a widely known Bluetooth radio standard can be enhanced enormously when choosing a skilful marketing campaign. Once the campaign has started it can keep going on automatically.
Further information and press contact:
Haase & Martin GbR
Büro für Neue Medien
Jordanstraße 2
01099 Dresden (Germany)
About Bluebot:
Bluebot is a mobile marketing system that broadcasts multimedia content to any mobile phone. By using the short range radio standard and communication protocol Bluetooth you can send out pictures, text, sounds, business cards, videos and Java programmes.
The Bluebot system can be placed at any venue to provide this innovative service within a radius up to 100 meters. As soon as a mobile phone with activated Bluetooth comes into reach of Bluebot the customers mobile phone informs its user about this wireless service. The user can decide either to receive content such as an e-card or decline the service. Because of not using a mobile network but using the local Bluetooth interface, this kind of broadcasting is free of charge both for sender and recipient. The Bluebot system can be used for interactive outdoor advertising, in night clubs, at outdoor events, sport events, exhibitions and museums, fairs and shows, sights and places of interest, tourism, shopping malls and stores, within the gastronomy sector or traffic and transport sector. Find out more information on the web: www.bluebot.eu .
About Haase & Martin GbR:
The enterprise Haase & Martin GbR is based in Dresden and provides support within the new media sector. Haase & Martin develop portable mobile solutions that are the pivot of their business, including the Bluetooth mobile marketing system Bluebot, applications such as SMS Voting, SMS Chatwall as well as mobile phone applications written in Java for instance Mensa Mobil. Find out more information on the web: www.haaseundmartin.de , www.chatwall.eu .
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