(openPR) - In the middle of October it was still hot because of all the hottest fashion celebrities that visited the International Fashion Festival ‘‘Velvet’ Seasons’ which took place from 7 to 14 of October in Sochi (Russia). Vyacheslav Zaytsev, Aleksandr Podolsky and other famous Russian designers presented their collections there. In the context of the festival there was a seminar dedicated to branding in the fashion industry. The seminar was held by the founder of the branding agency ‘Zarkin and Partners’ Gene Zarkin (Saint-Petersburg, Russia).
The visitors listened to a story of successful launching the footwear RALF Ringer to the Russian market and also got information about the innovative technology which helps to decrease the risk of wasting time and money during the brand development and promotion.
More then 70 people visited the seminar and in spite of the fact that the audience was quite diverse – the business representatives, event organizers, designers, students and simply the visitors of the festival – nobody remained uninvolved.
Lively discussion continued even after the end of the seminar – interested participants asked Gene Zarkin many questions, all of which the founder of ‘Zarkin and Partners’ Company willingly answered.
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