ViB Holdings LLC just announced a new distributor agreement that will bring the best-selling relaxation beverage, Vacation in a Bottle to Montana.
ViB (pronounced “vibe”) is leading the relaxation trend sweeping the nation as consumers reach for non-alcoholic and healthy ways to distress.
Travis Hollman, creator of the popular beverage, says that ViB’s superior formula and great taste is what made his brand the market leader.
“Some of ViB’s ‘extreme’ competitors are misleading consumers with dangerous ingredients including Melatonin. We are proud that our product is not a sleep aid and does not require a warning label,” explains Hollman.
Hollman created ViB to be a healthy beverage everyone can enjoy at any time of day. The relaxing formulation includes L-theanine, an amino acid found in green tea, and healthy B vitamins that give ViB its calming and focus properties.
“Vacation in a Bottle has a winning formula and unbeatable taste. Our loyal consumers are buying the product as fast as we can stock shelves. And, ViB has emerged the unyielding distribution leader with more chain store authorizations than any of our drowsy competition. In fact, many retailers are banning those unsafe beverages,” continues Hollman.
ViB is continuing its market domination in 2010 with the addition of 62 new distributors bringing the happy relaxation beverage to 75-percent of US consumers. Briggs Distributing in Billings, Montana is ViB’s latest addition to its dynamic distributor roster.
“Strategic partnerships with local distributors are what makes ViB such a strong and nationally recognized brand. We are happy to be working with Briggs Distributing as we continue on our quest to unwind the nation,” says Hollman.
Briggs Distributing will add ViB to its assortment of alcoholic and nonalcoholic offerings including juices, teas, energy drinks, water, beer and wine.
“Vacation in a Bottle is leading the new relaxation beverage trend that has captivated our thirsty consumers,” says John Decker, CEO of Briggs Distributing. “We are thrilled to be stocking retailer shelves with such a popular and great-tasting beverage.”
Montana residents can quench their thirst for relaxation and purchase ViB at Albertsons stores in Yellowstone, Stillwater, Carbon, Bighorn, Wheatland, Golden Valley, and Mussell Shell counties. ViB is also available online at drugstore.com.
For more information about ViB, please visit www.vacationinabottle.com.

About ViB
Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).

ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the same ingredient that gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.

And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says, “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there every day with Vacation in a Bottle.”

ViB has been the relaxation beverage of choice in many late night and reality show green rooms. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Mavericks’ President Donnie Nelson, Phoenix Suns forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.

ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, United Market Street and many other independent retailers nationwide.

For more information about ViB and ViB Holdings LLC, visit www.vacationinabottle.com or follow ViB on Twitter @drinkvib. Or, visit our official fan page on Facebook at ViB – Vacation in a Bottle.

ViB Holdings LLC
2544 Elm Street
Dallas, TX 75226

Press Contact:
Kate Hall
Kate@PowerPublicRelations.com

This release was published on openPR.