Press release
Member of asknet AG Executive Board to moderate CeBit panel on developments in mobile business
Karlsruhe, February 25, 2010 – According to the German organization Bitkom (Federal Association for Information Technology, Telecommunications and New Media), “in 2009, smartphones allowed mobile Internet use to finally gain widespread acceptance.” Internet flat rates have eliminated the barriers to using mobile business applications that were formerly caused by complicated rate structures for data transfer. Besides the media, it is primarily online retailers who can hope to benefit from these developments.In his function as Chairman of the Bitkom working group on eBusiness, Dr. Dietmar Waudig, COO of asknet AG, will moderate the CeBIT panel entitled “Developments in Mobile Business,” to be held on March 3, 2010 at 10:20 a.m. The discussion will focus on future trends in mobile business as well as their effect on business models, user behavior, the economy (market players, etc.), and society.
At the end of 2009, asknet AG carried out a survey of 400 smartphone users on the east and west coasts of the USA. The results show that one third of US consumers are unhappy with the high cost of mobile apps and complicated payment mechanisms.
asknet's Mobile Shopping Cart, which has been enjoying success since its launch at the end of 2007, was developed specifically as a user-friendly solution that allows customers to buy and download software or products directly using their mobile phones.
For more information on the asknet study, please see www.asknet.com/news/latest-press-releases.
About asknet
asknet offers its clients customized outsourcing solutions for global software sales via the Internet. Founded in 1995 as a spin-off of the University of Karlsruhe, one of Germany’s most prestigious technical universities, the company has become the number two independent global provider for electronic software distribution. In addition to its fully integrated shop solutions for software publishers, the company develops and maintains portals for software distribution such as softwarehouse.de, one of Europe's largest platform for downloads of standard software. In 2008, asknet had sales of approximately 74.7 million euros. In 2009 the Karlsruhe company was named in the Deloitte Touche Tohmatsu “Technology Fast 50“ranking of the fastest-growing technology firms in Germany. Among its clients are well-known providers of specialty software such as CollabNet, DivX, F-Secure, Nero, Panda Security, Steganos, and NetObjects. asknet supplies software products to around eighty percent of German universities. More information about asknet is available at www.asknet.com.
Contact Partner
asknet AG
Vincenz-Priessnitz-Str.3
76131 Karlsruhe, Germany
Kirsten Neininger
eMail: kirsten.neininger@asknet.com
asknet, Inc.
Russ Building
235 Montgomery St, Suite 1025
San Francisco, CA 94104
Bernard Haug
eMail: bernard.haug@asknet.com
www.asknet.com
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