02-11-2010 10:19 AM CET - Advertising, Media Consulting, Marketing Research
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TV Genius Joins NDS Recommendations Engine Partner Programme

Press release from: NDS Group Ltd.
PR Agency: Susbauer PR
NDS Group Ltd.
NDS Group Ltd.
LONDON – February 10, 2010 – NDS, the leading provider of technology solutions for digital pay-TV today announced TV Genius as the latest company to join the NDS Recommendations Engine Partner Programme. Through this programme, NDS will offer the services of TV Genius to its customers as a partner in recommendation engine based initiatives.

“Our recommendations engine partner programme is gaining momentum with TV Genius joining as the third partner in three months,” said Nigel Smith, Chief Marketing Officer, NDS. “We are making great strides towards our objective of offering our pay-TV customers the industry’s best portfolio of recommendation engines.”

TV Genius helps viewers explore content across a variety of platforms. Building on four years of development, TV Genius offers a three-screen solution based on over 20 deployments in seven countries.

By incorporating recommendations into their service, operators are able to offer additional content to consumers based on relevance and viewing preferences, encouraging subscribers to try new programmes and premium services. Service providers benefit by building loyalty, reducing churn and increasing ARPU as subscribers explore premium content.

“Relevance and accuracy of search functionality are central to the success of any recommendation engine. Our search algorithm is the only one to have been designed from the ground up to work with TV related content. Having been optimised over the last three years, the algorithm produces a level of quality and relevance that is unmatched across the industry,” said Tom Weiss, CEO, TV Genius. “We believe this partnership with NDS will help extend our reach to key players in the pay-TV industry to the benefit of subscribers and operators.”

The TV Genius Content Discovery Platform is designed to make it easy to build dynamic services for TV and video content discovery, reducing time to market, and minimising ongoing maintenance and development costs. The platform consists of three key technologies: Search, Personalisation, and Recommendations, which can be delivered to web sites, mobile devices or set-top boxes. It aggregates content from different sources and includes sophisticated data warehousing. The platform also includes interfaces to third party systems, including remote DVR recording and social networking integration.

About TV Genius
TV Genius enhances the TV experience with personalized search that provides relevant recommendations consumers want across TV, mobile and the web. Brands including AOL, Sky, What's on TV and ITV.com provide services powered by TV Genius to millions of users per month across the web, mobile, and set-top box. For more information visit www.tvgenius.net

About NDS Group Ltd.
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 70 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on 116 million active devices, and safeguarding pay-TV service revenues exceeding $40 billion. NDS middleware, including MediaHighway® which enables a host of advanced services for subscribers, has been deployed on 135 million devices. NDS DVR technology, centred around XTV™, leads the global industry with 25 million units deployed. (Deployment figures as of 31st December 2009).

Headquartered in the UK, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, Denmark, France, India, Israel, Korea, UK and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.

NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information.

Read about the latest developments at NDS and in the pay-TV industry in World Vision: www.nds.com/worldvision

Click here for the NDS RSS feed: feed43.com/nds_press_releases.xml

NDS Group Ltd.
One London Road / Staines
GB-TW18 4 Middlesex
www.nds.com
Amy Lucas
NDS, Corporate Communications
T: +44 (0)20 8476 8243
alucas@nds.com

Kelly Fitzgerald
NDS, Breakaway Communications,
T: +1 212 616 6006
kfitz@breakawaycom.com

Susbauer PR für NDS
Ansgar Gerber
Managing Partner
T: +49 (0)40 3990 6357
a.gerber@susbauer.de

TV Genius
Ian Westover, Platform PR
T: +44 (0)20 7486 4900
ian@platformpr.com

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News-ID: 120380
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