(openPR) - ViB Holdings LLC today announced a distributing agreement with North Coast Mercantile Company as the great tasting happy, relaxation beverage proliferates the west coast.

The new year brings new distributors for the nationally acclaimed healthy relaxation beverage; North Coast Mercantile is just one of the 62 distributors that ViB plans to activate in the first quarter.

As consumers continue to be engulfed with stress and anxiety, Vacation in a Bottle has catapulted to the forefront of the relaxation category with more chain store authorizations and shelf space than their drowsy, melatonin-laced competitors.

In addition, national and regional media have been captivated with ViB’s remarkably smooth taste, low calories and mass appeal. From appearances on The Today Show and Good Morning America, Vacation in a Bottle is dominating distribution in the anti-energy movement as retailers aim to keep Melatonin off store shelves.

“Our brand’s leading position is bolstered by the consumer backlash against the competition that masks their sleep aids as ‘relaxation’”. Not only is ViB the best-tasting relaxation beverage on the market, but thanks to its superior formula, ViB also has a calming and focused effect unparalleled by competitors.

“We are blowing the doors off the competition on taste alone. And, when you get the added benefit of relaxation and vitamins … you can see why ViB is the unyielding market leader,” says Hollman.

Hollman says adding a powerhouse distributor like North Coast Mercantile Company will ensure the best retail locations across Northern California. The partnership will help us get more product to our tense California consumers,” says Travis Hollman, founder of Vacation in a Bottle.

North Coast Mercantile Company is a family owned beverage distributor based in Eureka, California that specializes in beer, wine and spirits, tea, energy drinks and water. As a long-time member of the Eureka community, North Coast Mercantile knows what their strained community needs and with ViB they deliver that on all fronts.

“Our prized formulation includes L-theanine, an amino acid found in green tea. From inception, we designed ViB to be healthy without dangerous warning labels. Our strategy has proven to be outrageously successful as we plan to activate new distributors, so more than 75-percent of U.S. consumers will now be able to ‘drink in their vacation daily’. 2010 is going to be a big year for us,” continues Hollman.

Northern Californians can quench their thirst for relaxation and purchase ViB at 7-Eleven, Nugget Markets, and additional local retailers. ViB is also available online at drugstore.com.

For more information about ViB, please visit www.vacationinabottle.com.

About ViB
Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).

ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the same ingredient that gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.

And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says, “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there every day with Vacation in a Bottle.”

ViB has been the relaxation beverage of choice in many late night and reality show green rooms. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Mavericks’ President Donnie Nelson, Phoenix Suns forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.

ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, United Market Street and many other independent retailers nationwide.

For more information about ViB and ViB Holdings LLC, visit www.vacationinabottle.com or follow ViB on Twitter @drinkvib. Or, visit our official fan page on Facebook at ViB – Vacation in a Bottle.

ViB Holdings LLC
2544 Elm Street
Dallas, TX 75226