Infibeam.com launches India’s first reading device- Pi

Pi to redefine reading habit in India with option of over 1 lac books, and host of newspapers, magazines
A technological marvel with state-of-the-art features to provide exceptional reading experience and support for local Indian languages
Infibeam eyes global and India market with Pi
28th January, 2010: Infibeam.com, one of the largest online retail portals for consuming India, today announced the launch of infibeam.com Pi, the first ever reading device in India designed to provide an exceptional reading experience that also supports most Indian languages with digital rights management.
Pi, comes with a revolutionary new display technology, making reading a pleasurable experience akin to real life reading of books, with no strain and glare of a computer screen. Pi is also easy on the fingertips, and can read comfortably at any angle for long period of time.
At present Pi owners have the choice of downloading over 1 lac digital books from infibeam.com, which the company plans to increase over a period of time. The reading device also gives the users the option to upload their own content from PC or any other device through a simple USB device. Infibeam.com is also in advance talks with a number of newspaper publications to provide subscription based access to large number of newspaper content to its consumers.
“The idea of Pi has been with us for the past two-years and a lot of R&D effort has gone in the same. We are proud to have created India’s first-ever reading device. Pi should not be seen just as a device but has great socio-economic ramifications, just imagine a doctor consulting his latest medical journal on the fly, or a lawyer looking at the latest case laws or even students having access to his text book in less than a 180 gm device. We can look at many such applications that have the potential to redefine how Indians view and look at content,” enthused Vishal Mehta, founder and CEO, infibeam.com.
“We are in talks with publishers and content owners across segments to give our customers access to the best in breed content and we are looking at content dissemination for specific verticals like healthcare, law, education etc,” he further added.
Some of the key features of Pi include extremely light weight at approximately 180 gm and less than 10 mm thick similar to most magazines we read. Storage capacity up to 350 books with expandable capacity to store an additional 2000 books and reads in most Indian languages with digital rights management and a battery life of 4 days or 10000 refreshes.
Pi is available at infibeam.com (www.infibeam.com) for pre order booking with an introductory price of Rs. 9999.

About infibeam.com
Infibeam.com operates as an online retailer in India and serves its consumer customers through its retail Websites Infibeam.com and Picsquare.com. The company focuses on selection, price, and convenience to offer unique shopping experience to its customers. It also offers programs that enable seller customers to sell their products on their own branded Websites. In addition, the company provides access to technology infrastructure to retailers, brands, media and entertainment companies to enable virtually any type of business. Further, it offers technology and fulfillment to enable loyalty and rewards programs, other marketing and promotional services, such as online advertising as well as gift certificates to corporate and institutions. Infibeam.com was founded in 2007 and is headquartered in Ahmedabad, Gujarat.

Atridev Misra
Mutual PR
38A, Mahanirbaan Road, Kol-29

This release was published on openPR.