10-05-2006 07:01 PM CET - Science & Education
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Imagine iT: the celebration of the cultural differences

Press release from: Typevents LLP

C A L L F O R P A P E R S

Graphic Design Days

22-24 March 2007
Accademia di Belle Arti, Bologna, Italy

About the event
Imagine iT! is a 3-day conference organised by Typevents LLP in partnership with the Accademia di Belle Arti, Bologna. The event, the first of its kind in Italy, comprises lectures, exhibitions and workshops and welcomes the participation of international contributors from across the creative industries who may include: graphic designers, typographers and artists; printers, publishers and advertisers; teachers, researchers, historians and librarians; students and those just starting out on their careers.

The theme
All countries and cultures are unique: this is particularly obvious on a small continent such as Europe where each nation has developed is own original means of giving graphic visibility to these differences.

Graphic design and typography are one of the oldest methods of communicating these differences. Why is Gill Sans popular in the UK but is seldom used in Germany? Why is German graphic design popular in some countries but not in others?

If the world is heading towards globalisation, why do graphic design and type organisation concentrate on having country delegates and divisions? Because cultural differences need to be conserved, develop and communicated.

Imagine iT is a celebration of history, practice, difference and culture. Italy has been chosen as the venue for this conference as it stands at the root of typographic and graphic civilization.

Imagine iT will look at how nations have developed their own unique qualities. What are the challenges? How do you communicate the jealous temper of a Spanish lady? Can you see the flavour of an Italian Chianti or Parma ham? How can you give visual form to crisp Finnish clear air?
What kind of a job is it to transform these culturally different impressions into a work of visual communication? What gives it the ‘kick’ - the type used or the colour of the background?

Culture of differences applies to practice; craft and ability (first and before all meaning what you are able to achieve with your hand) allow to express the characteristics of a culture, also when cultures merge. The matrix of an identity is always regarded in its practical work. Which leads to the questions on the tools used: Are intangible national qualities more easily rendered by hand or by computer? Does technology give uniform international look, or can it help highlight regional differences?

Europe is growing to be a European Union of visual communication. Imagine iT will look at movement within European cultures and the migrating world of graphic design and typography. What about designers born in one country but working in another? What are the special aspects of migration, what are the challenges, what gives the kick?

Imagine iT is a celebration of imagination and a tribute to the national and individual differences within the Latin alphabet, graphic design and communication around the world. This conference will give an overview of the various ways of making cultures, traditions and mentalities visible and unique, whilst still adhering to the universal traditions of type and graphic design.

How to apply
If you have a typographic topic that needs celebrating and would like to talk, exhibit or demonstrate at Imagine IT, please send an outline proposal and biographical note of not more than 500 words supplied in MSWord format with (where appropriate) up to 4 digital images of no more than 300dpi to:simone@typevents.com

CLOSING DATE
1 December 2006

SELECTION COMMITTEE
All papers will be assessed by a selection panel that will comprise:

* Carlo Branzaglia, Professor at Accademia di Belle Arti, Bologna, Italy, journalist, literary critic
* Luciano Perondi, type and graphic designer, founder of Molotro, Milan, Italy
* Alessio Leonardi, type and graphic designer, Berlin, Germany
* Simone Wolf, Typevents partner
* Caroline Archer, Typevents partner

The venue
The Accademia di Belle Arti, Bologna was founded 1711 to develop the arts and crafts in Emilia Romagna. It is now one of the largest institutions of its kind in Italy, with 1,200 students studying Visual Arts, Applied Arts, and Communications & Didactic of the Arts. In the Applied Arts Department, the graphic design course has an outstanding reputation for the quality of its teaching staff and the excellence of its public events.

Info | Typevents LLP


Maxstoke House, 104 Parkside Drive, Watford, Hertfordshire, WD17 3BB

Telephone 44 (0) 19 23 80 04 25

Facsimile 44 (0) 19 23 80 04 23

www.typevents.com

TYPEVENTS LLP is a UK-based multi-national partnership that provides a comprehensive event, marketing and PR consultancy service to the printing, paper, type, and graphic design communities.

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