Global Hammocks Market Major Key Players - Vivere, Pawleys Island Hammocks, Bliss Hammocks, KW Hammocks, ATC Furniture

Upswing in Sales with Millennials Hanging Around

According to North American Camping Report (NACR), sponsored by Kampgrounds of America (KOA), popularity of camping has risen across the globe. For instance, around 77 million households in United States have at least one person who camps frequently. 2017 witnessed a 2.6 million increase in camper households considering all ethnicities. Of these, millennials make up for a major portion accounting for more than 40 percent. According to retail experts, hammock sales uptick is driven by millennials who prefer ease of use, portability and convenience. This is expected to auger well for the expansion of the global hammocks market in the coming years.

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Sleep Well in the Economy Class Now

In airplanes, economy class seats do not have enough room for passengers who require additional sleeping space and a more comfortable seat. In response to this, manufacturers have developed a novel solution – a leg hammock – that offers increased leg room permitting convenient leg movement into relaxing positions. For instance, Fly Legs Up has introduced its flight hammock that provides enhanced flight experience for children and adults alike, particularly for economy long haul flights. With increasing consumer inclination towards economy flights, leg hammocks are expected to provide a volley of potential opportunities for manufacturers in the long run.

Hammocraft – an Upcoming Trend

Application scope of hammocks has been extended to paddle surfing, wherein hammocks are converted into rafts. Hammocrafts can accommodate five people allowing convenience in floating over water. Manufacturers have been focusing on developing hammocrafts by incorporating new design features and material. Hammocrafts are convenient and easy to carry owing to their light weight. They consists of lightweight aluminum frame that allows ease in paddling. This trend has remarkably proliferated in developed economies such as United States and are now gaining high traction in emerging countries, complementing the growth of the global hammocks market.

Opportunities Abound with Growing E-commerce

Consumer products have been witnessing a notable shift from the distributor based selling to direct-to -the-customer selling concept (online retailing model). With e-commerce, manufacturers are leveraging their popularity and reach in suburban and rural areas, thus catering to last mile customers’ requirements. Manufacturers of hammocks are sourcing via online sales channels that facilitate tapping international audience. Camping related products such as hammocks witnessed meteoric growth in 2017 and the status quo is more likely to remain unchanged throughout the period of assessment.

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Profitable Alternative to Traditional Hammocks to Influence Sales

Traditional hammocks gained significant traction with increasing preference for outdoor camping across the globe. However, as traditional hammocks accommodate a single user, challenges associated with space and hammock setup were observed during group camping events. Addressing this situation, participants involved in hammock manufacturing developed hammock chair stand, an innovative alternative for traditional hammocks that can accommodate more than two people allowing the user to swing. Additionally, hammock chair stand occupies less space, thus adding to the convenient quotient. Manufacturers are introducing outdoor hammock chair stands with different designs and colors to enhance the camping décor. For example, Bliss Hammocks have introduced hammock chair stand that is much more compact than standard version of chair stands, has a sturdy built and can be easily assembled. Such innovations are expected to influence the sales of hammocks, consequently supplementing the growth of the global hammocks market.

The research report provides a detailed analysis on various key business strategies and product offerings of major participants in the hammocks market. Ban Mai, Danlong Hammocks, Lucky Johnny Hammocks, Inca Hammocks and Dalian Hammocks are some of the key participants profiled in this report. Apart from these key players, the report has also profiled other stakeholders across the entire hammock supply chain, such as, Vivere, Pawleys Island Hammocks, Bliss Hammocks, KW Hammocks and ATC Furniture, to name a few.

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