(openPR) - In a 14 week series on Personal Branding, South Africa's largest radio station, Metro FM, featured The Seven Secrets of IziCwe: Personal Branding Strategies from Emperor Shaka Zulu.

"The Seven Secrets have given me the courage to take a positive risk and change jobs. I have grown professionally and in conducting my everyday life. To anyone who needs to start fresh in life or is about to give up, I can say this is the perfect book to read. It really fulfilled me and gave me the courage to seek my dream."

This is what a listener had to say about 'The Seven Secrets of IziCwe: Personal Branding Strategies from Emperor Shaka', which was recently featured on Metro FM by the author Dr Nikolaus Eberl and personal branding guru Timothy Maurice Webster. In the 14 week series, the two leadership experts unpacked the seven success principles which King Shaka applied in conquering life and building a brand that has worldwide recognition today.

Says Dr Nikolaus: "The response we received from Metro FM listeners was overwhelming. It soon became clear that South Africans are craving for personal and professional development and are clamoring for a truly African Leadership Model that allows for building personal brands in the specific dynamics of the South African corporate market."

South Africa's leading business publication, The Business Day, recently appraised 'The Seven Secrets of IziCwe' as “A must for anyone who wants to overcome personal and career challenges”, and Herman Mashaba, Founder of Black Like Me and South Africa's premier role model for entrepreneurs, as “A uniquely South African formula for mustering the will to succeed and conquer life.”

Earlier this year, Dr Nikolaus introduced a revolutionary new brand leadership model, called The IziCwe Code, at the Global Leaders Africa Summit in Johannesburg, sharing the stage with world renowned leadership gurus Tom Peters, Rudy Giuliani and Michael Porter.

“The IziCwe Code” (Academy Press, foreword by Reuel Khoza) was recently critically reviewed by President Thabo Mbeki in his Letter from the President; using “the analytical tools contained in The IziCwe Code”, the President issued the challenge to government leaders to “generate the kind of commitment that will ensure that …our government at all levels … can be trusted to honour the brand promise!”

Dr Nikolaus Eberl
Chairman: IziCwe Academy
Internal Branding™ Division
Tel: 27 (0) 83 270 6008 / 09 / 10
Fax: 27 (0) 86 500 1800
Email: nikolaus@internal-branding.net
Web: www.internal-branding.net

IziCwe Academy is the global leader in Internal Branding Advisory Services. Based upon twelve years of global research, IziCwe Academy has assimilated best global practices in Internal Branding to assist coporate organisations to align employee commitment to their brand promise and motivate employees to engage in soft innovation.