(openPR) - "Assmann has to grow to remain competitive on the market in difficult economic times" says Florian Assmann, CEO of ASSMANN Electronic GmbH, after returning from Switzerland at the start of this month. ASSMANN took over the established Swiss company, Simpex IT-Solutions AG after two months of intensive preparation. The experienced, long-serving, senior members of staff, Yves Amschwand and Steen Knudsen will share leadership of the company as joint associates.
Simpex Electronic AG was founded 25 years ago by the businessmen, Reichle & De Massari. Simpex Electronic AG was an active market leader in the distribution of components and systems. The computer accessories and network technology division was formed in 1996 under the leadership of Yves Amschwand as an independent product division.
The company was divided on 1 January 2008 after 12 successful years of business. Simpex IT Solutions AG was created from the computer accessories and network technology division and specialised in the distribution of IT products for networking, communication and storage.
Simpex IT Solutions AG has meanwhile established itself as a leading company offering cabling solutions for high value communication networks. Brand names such as PLANET, QNAP , MGE ( EATON ) and GE were also developed and extended in the areas of networking and storage and a successful partnership was developed over the years with IT-Systeme in 19“ network rack technology.
The division of product and market strategies and successful business relationships over 10 year lead to initial considerations of Simpex-IT Solutions AG being taken over by the Assmann Group.
Simpex IT-Solutions accordingly profits from this relationship through the strength of a global company with a central warehouse in Germany and its own companies in Asia. ASSMANN profits, on the other hand, from further knowledge of profits and the market in Switzerland.
"We are pleased to have taken this step. This means we can take optimal advantage of synergies from the market experiences of both companies", comments Florian Assmann.
Simpex IT-Solutions AG will concentrate mainly on the Swiss market in future. Simpex IT-Solutions AG will take up the complete range from DIGITUS® and ASSMANN as its regular range and will continue to develop sales and distribution in Switzerland.
Management of the Swiss company will be in the hands of Messrs. Yves Amschwand and Steen Knudsen. Both known the Swiss IT market with more than 12 years of experience.
All the other members of staff of the Simpex IT-Solutions AG team have been working fort he company for at least six years. All the more reason why ASSMANN is happy that the whole team stays together without making any changes in the staff department – on the contrary, Simpex IT-Solutions AG will be able to extend the team right at the start of 2010 because of this year’s success in business.
The new company will continue to carry the name "Simpex IT-Solutions AG" since it is so well known in Switzerland. The name "ASSMANN" will become more and more integrated during the next two years and will come into the foreground. Both companies are proud that this step has been realised and put into place and look towards a successful joint future !
Brief company profile
ASSMANN Electronic GmbH was founded in 1969 in Lüdenscheid/Germany as a manufacturer of connectors and adapters for internal and external computer cables. With his own branches in Austria, France, Sweden, Croatia, Slovenia, Poland, Mexico, USA, China and Taiwan, this ISO-certified specialist in computer accessories and network solutions today supplies IT distributors and key accounts worldwide. The major part of the product range consists of the DIGITUS® brand range. Active and passive network components, KVMs, USB and Firewire products, cables, adapters and connectors, (s)ATA/SCSI products, peripherals, notebook, PDA, computer and multimedia accessories are supplied both for private consumers and professional users. The DIGITUS® brand was introduced in 1994, and is now well-known in many markets for its “Best Value for Money” quality. (91)
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